[Remote] Data Web Analytics Lead

Note: The job is a remote job and is open to candidates in USA. Tinuiti is the largest independent full-funnel marketing agency in the U.S., managing $4 billion in digital media. As the Data Web Analytics Lead, you will curate measurement strategies for client websites, champion a data-driven culture, and support data infrastructure to ensure accurate data flow and compliance.

Responsibilities

• Curate measurement of client websites from intention to technical execution
• Consult on the ecosystems that empower and participate in data collection strategy
• Translate impact of implementation and down-funnel results, serving as connective tissue between technical implementation and end user behaviors
• Champion a data-driven culture by translating complex analytics concepts—such as server-side tracking, identity resolution, and signal loss—into accessible, actionable insights for non-technical stakeholders and executive leadership
• Create and maintain standardized documentation, best-practice guides, and playbooks that empower marketing and cross-functional teams to leverage web analytics and data enrichment tools effectively
• Assist with the monitoring and maintenance of data pipelines, ensuring that signals are flowing accurately from client environments to internal systems
• Support the integration of 1P (first-party) data solutions, helping to bridge the gap between client data warehouses and marketing platforms
• Manage user access and permissions for technical tools, ensuring data security and compliance with company protocols
• Prioritize and resolve technical tickets, troubleshooting pixel/macro implementations and cloud app issues (Jira, Google Workspace) to ensure operational uptime
• Partner with Marketing and Sales to provide feed strategy guidance and data enrichment insights
• Assist and support both internal and external needs investigating issues, executing tagging functions where needed, and helping QA
• Diagnose and resolve common technical issues by following established processes, escalating complex feed or API issues as needed
• Actively document recurring feed errors and solutions to enhance team knowledge and improve future troubleshooting
• Demonstrate a desire to learn and grow within the signal enrichment field, proactively staying updated on industry trends and platform changes
• Ability to incorporate A.I. tools into daily workflows to boost efficiency and automate manual, repetitive tasks

Skills

• 4–7 years in digital marketing, e-commerce, or feed management
• Associate's or Bachelor's degree in Information Technology, Computer Science, Marketing, or a related field (or equivalent relevant experience)
• Strong Excel/Google Sheets skills (vlookups, pivot tables) and a basic understanding of SQL (copying/pasting queries)
• Proficient with tag management, dataLayer functionality, and understanding data passage
• Proficient understanding of consent signals and functionality as well as API integrations
• Excellent communication skills, with the ability to explain technical concepts to non-technical stakeholders

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it.
• 20 paid holidays, including multiple long weekends
• Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Match up to 4% of your contributions at 100%
• Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• On-demand learning, mentorship program, leadership and management development programs and resources

Company Overview

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