Director of First‑Party Consumer Data Collection & Activation – Remote Leadership Role Driving Digital Engagement for arenaflex

About arenaflex

arenaflex is a global leader in consumer‑focused brands, managing a portfolio that spans more than twenty billion‑dollar names across beverages, snacks, and lifestyle products. With a heritage of innovation and a forward‑thinking digital strategy, arenaflex is dedicated to turning data into meaningful experiences that deepen customer loyalty and fuel sustainable growth. Our mission is to empower every consumer interaction with insight, relevance, and authenticity, whether it happens on a mobile app, a website, or an emerging digital channel.

Why This Role Matters

In today’s data‑driven marketplace, first‑party consumer information is the most valuable asset a brand can own. As the Director, Consumer Data Collection and Activation, you will be the strategic architect behind arenaflex’s first‑party data ecosystem. You will design, implement, and continuously refine the processes that capture, enrich, and activate consumer data across all digital touchpoints. Your work will directly influence how arenaflex engages customers, personalizes experiences, and drives revenue across a suite of iconic brands.

Key Responsibilities

• Strategic Planning & Execution: Develop and execute comprehensive strategies for first‑party data collection, enrichment, and activation that align with arenaflex’s overall business objectives.
• Data Architecture Design: Lead the design of robust data collection frameworks—including website forms, mobile app sign‑ups, loyalty program enrollments, and interactive surveys—to capture high‑quality consumer insights.
• Cross‑Functional Collaboration: Partner closely with Marketing, Advertising, IMX Media, Martech, Product, and external agency teams to ensure data initiatives support integrated campaign goals and brand storytelling.
• Customer Journey Orchestration: Map and execute end‑to‑end digital CRM campaigns that leverage first‑party data to deliver personalized content, offers, and experiences across multiple consumer segments.
• Data Enrichment & Segmentation: Identify and integrate external data sources that enhance consumer profiles, enabling more precise segmentation and targeting.
• Compliance & Governance: Work with Legal, Privacy, and Compliance teams to embed consent management, data protection, and industry‑standard governance into every data collection touchpoint.
• Performance Measurement: Establish KPIs, dashboards, and reporting mechanisms to track the impact of data initiatives on engagement, conversion, and loyalty metrics.
• Team Leadership & Development: Mentor a high‑performing team of data analysts, CRM specialists, and technology partners, fostering a culture of curiosity, collaboration, and continuous improvement.
• Innovation & Thought Leadership: Stay ahead of emerging trends in data privacy, AI‑driven personalization, and omnichannel activation, championing innovative solutions that keep arenaflex at the forefront of the industry.

Essential Qualifications

• Bachelor’s degree in Marketing, Business Administration, Data Science, or a related field (Master’s preferred).
• 8–12 years of progressive experience in digital consumer data strategy, CRM leadership, or a comparable senior role.
• Proven track record of designing and launching large‑scale first‑party data collection programs that drive measurable business outcomes.
• Deep expertise with leading CRM and marketing automation platforms such as Adobe Experience Cloud, Salesforce Marketing Cloud, or similar.
• Strong analytical foundation with the ability to translate complex data sets into actionable insights and strategic recommendations.
• Demonstrated experience navigating privacy regulations (GDPR, CCPA, etc.) and implementing consent‑driven data practices.
• Exceptional communication and influencing skills, capable of aligning diverse stakeholders around a shared data vision.

Preferred Qualifications

• Advanced degree (MBA, MSc) in a data‑focused discipline.
• Hands‑on experience with AI‑enabled personalization engines, predictive analytics, or machine‑learning models.
• Background in consumer packaged goods (CPG) or a similarly fast‑moving, brand‑centric industry.
• Certifications in data privacy (e.g., CIPP/US) or CRM platforms (e.g., Adobe Certified Expert).
• Experience leading remote or hybrid teams across multiple geographic locations.

Core Skills & Competencies

• Data‑Driven Mindset: Passion for leveraging data to enhance customer experiences and drive business growth.
• Strategic Vision: Ability to see the big picture while executing detailed, tactical plans.
• Collaboration: Strong interpersonal skills to foster partnership across marketing, technology, legal, and product teams.
• Problem‑Solving: Creative approach to overcoming data collection challenges and optimizing activation pathways.
• Technical Fluency: Comfortable navigating CRM platforms, data visualization tools, and API integrations.
• Leadership: Proven ability to inspire, coach, and develop high‑performing teams.
• Compliance Awareness: In‑depth knowledge of privacy laws and best practices for ethical data handling.

Career Growth & Learning Opportunities

arenaflex invests heavily in the professional development of its leaders. In this role, you will have access to:

• Executive mentorship programs with senior leaders across the global organization.
• Continuous learning budgets for certifications, conferences, and advanced analytics training.
• Opportunities to lead cross‑brand initiatives that shape the future of digital engagement for a portfolio of world‑renowned products.
• Visibility to the C‑suite, allowing you to influence strategic decisions that impact millions of consumers worldwide.

Work Environment & Culture

arenaflex embraces a flexible, remote‑first work model that empowers you to deliver results from anywhere in the United States. Our culture is built on three pillars:

• Innovation: A collaborative environment where bold ideas are encouraged and rapid experimentation is the norm.
• Inclusivity: A diverse workforce where every voice is heard, and inclusive practices are woven into daily operations.
• Impact: A purpose‑driven mindset that connects your work to the broader mission of delighting consumers and building lasting brand relationships.

Compensation, Perks & Benefits

arenaflex offers a competitive total rewards package that includes:

• Base salary ranging from $35,000 to $40,000 annually, commensurate with experience and market benchmarks.
• Performance‑based bonuses tied to the success of data activation initiatives.
• Comprehensive health, dental, and vision coverage.
• Retirement savings plans with company matching contributions.
• Generous paid time off, parental leave, and flexible scheduling.
• Remote work stipend for home office setup, high‑speed internet, and ergonomic equipment.
• Employee assistance programs, wellness resources, and access to a global network of brand experts.

Application Process

Ready to shape the future of first‑party data at arenaflex? Follow these steps to apply:

1. Review the official job posting on the arenaflex careers portal.
2. Prepare the required documents: a copy of your degree certificate with transcripts, a recent passport‑size photograph, and a digital signature.
3. Complete the online application form, attaching all required documents.
4. Submit your application and await a confirmation email with next‑step instructions.

Join arenaflex – Make Data Work for People

If you are a visionary leader who thrives at the intersection of data, technology, and consumer experience, arenaflex wants to hear from you. This is more than a job; it’s an invitation to drive meaningful change for iconic brands that touch the lives of millions every day. Apply now and become a catalyst for data‑powered growth in a company that celebrates creativity, collaboration, and continuous improvement.