[Remote] Social Media & Affiliate Manager

Note: The job is a remote job and is open to candidates in USA. SellerX is a vinyl accessories and matcha brand selling across Amazon and its own DTC stores. They are seeking a Social Media & Affiliate/Influencer Manager to drive measurable growth through social media and affiliate partnerships, focusing on testing and optimizing content for conversions.

Responsibilities

• Run our social channels (TikTok, Instagram, YouTube Shorts, [others]) as a testing ground, not a brand museum—prioritizing formats and hooks that drive measurable downstream action
• Build and maintain a content testing calendar: clear hypotheses, variants, and success metrics for hooks, formats, offers, and CTAs
• Partner with creative to produce high-volume, performance-oriented content (UGC, short-form video, founder/POV content) rather than a handful of polished hero assets
• Identify winning organic content and flag it for paid amplification and creator briefs
• Build, run, and scale our affiliate and influencer program from sourcing through negotiation, briefing, activation, and renewal
• Recruit creators across tiers (nano to mid-tier and up) with an emphasis on conversion efficiency, not just follower count
• Manage affiliate platforms and links (e.g., Amazon Associates / Influencer Program, [LTK, ShareASale, Impact, Levanta, Archer, etc.]) and structure commission and incentive models that stay profitable
• Develop creator briefs that give enough direction to stay on-brand while leaving room for the native, authentic content that actually converts
• Define and track the metrics that matter: ROAS/MER on creator spend, CAC by channel, conversion rate, EPC, affiliate revenue, content-attributed sales on both Amazon and DTC
• Run a structured testing cadence—document what you tested, what you learned, and what you're scaling or cutting
• Build attribution as best you can across the Amazon/DTC split (Amazon Attribution, brand referral bonus, UTM discipline, promo/affiliate codes) and be honest about its limits
• Report results in plain language: what moved the number, what didn't, and what's next

Skills

• A testing mindset, full stop. You think in hypotheses and experiments. You're comfortable being wrong fast and iterating, and you'd rather ship 20 scrappy tests than 1 perfect campaign
• 3-5 years in social, influencer, affiliate, or growth marketing—ideally for a DTC and/or Amazon brand
• Demonstrable results: you can point to programs or content you grew and the numbers behind them
• Hands-on experience building and managing influencer/affiliate relationships at scale
• Strong comfort with analytics—you live in dashboards, spreadsheets, and platform reporting, and you can turn data into decisions
• Solid creative instincts paired with commercial judgment: you know a scroll-stopping hook when you see AND you ask whether it sells
• Familiarity with the Amazon ecosystem (Brand Registry, Amazon Influencer Program, Attribution, Brand Referral Bonus) is a strong plus
• Experience with paid social or working closely with a paid media team
• Basic video editing / familiarity with content tools (CapCut, etc.)
• Experience standing up an affiliate program from scratch
• A network of creators you can tap on day one

Company Overview