[Remote] Social Media Content Marketing Intern
Note: The job is a remote job and is open to candidates in USA. NetEase Games is seeking a passionate and creative Social Media Content Marketing Intern to join their Global Marketing team. The intern will support social media content planning, trend monitoring, and community-focused initiatives across key platforms, while working closely with the User Growth team to develop engaging social media campaigns for gaming audiences worldwide.
Responsibilities
- Monitor social media platforms including X (Twitter), TikTok, Instagram, YouTube, Reddit, and Discord to identify emerging trends, viral content formats, and relevant gaming conversations
- Track platform updates, creator activities, and audience interests within gaming communities
- Support content planning by researching social media trends, gaming culture, internet memes, and entertainment topics
- Assist in brainstorming content ideas and campaign concepts tailored for gaming audiences
- Identify timely opportunities to connect game content with broader social media conversations
- Research gaming creators, influencers, streamers, and community trends across English Community
- Monitor competitor and industry social channels to identify best practices and content opportunities
- Support influencer and community-related initiatives as needed
- Assist with content calendar management, publishing coordination, and campaign tracking
- Support the preparation of social media copy, screenshots, and other platform assets
- Help collect and organize performance data from social media campaigns
- Support the development and execution of localized social media initiatives for English-speaking audiences, ensuring content is culturally relevant, engaging, and aligned with community interests
- Review social content and community communications from a cultural sensitivity perspective, helping ensure messaging is appropriate and well received by audiences
- Monitor content performance and engagement metrics
- Assist in preparing reports and identifying content trends, audience preferences, and optimization opportunities
Skills
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Media, Business, Social Sciences or a related field
- Passion for video games, with a strong interest in action RPGs, open-world games, and online gaming communities. Familiarity with *Where Winds Meet* or the Wuxia genre is highly desirable
- Active user of social media platforms such as TikTok, Instagram, YouTube, Reddit, and X (Twitter)
- Strong understanding of English-speaking social media culture, internet trends, memes, and platform-specific content formats
- Demonstrates cultural awareness and sensitivity when engaging with global gaming communities and creating content for diverse audiences
- Strong awareness of gaming creators, influencers, streamers, and the broader gaming content ecosystem in English Community
- Excellent written and verbal communication skills in English
- Self-motivated, organized, and eager to learn in a fast-paced environment
- Proficient in Chinese is highly preferred as the position will have cross team working with game development in China
Company Overview