[Remote] Paid Media Program Manager

Note: The job is a remote job and is open to candidates in USA. Dahl Consulting is a global leader in technology solutions supporting various industries, and they are seeking a Paid Media Program Manager to drive strategic growth across paid marketing channels. This role focuses on building and scaling paid media programs that enhance performance and support long-term marketing success by developing frameworks and enabling global teams.

Responsibilities

• Identify, evaluate, and launch emerging and strategic paid media channels (e.g., software review platforms, social platforms, programmatic, and retail media networks)
• Develop channel strategies, use cases, and audience frameworks aligned to the full marketing funnel
• Build scalable program frameworks, including testing roadmaps, success criteria, and enablement documentation
• Partner with data and marketing operations teams to activate first-party data and intent-based audience segments (including 6sense integrations)
• Establish governance for audience segmentation, naming conventions, refresh cadences, and QA processes
• Improve targeting accuracy through lifecycle segmentation, suppression strategies, and data-driven audience management
• Develop and manage third-party review generation programs across platforms such as G2 and Capterra
• Collaborate with product marketing and customer-facing teams to align messaging, proof points, and campaign goals
• Create and implement landing page and campaign best practices focused on conversion optimization and user experience
• Build program documentation, templates, and workflows to enable scalability across global teams
• Provide training and onboarding support for new tools, platforms, and programs
• Maintain a strategic roadmap aligned with business priorities and growth opportunities
• Partner with external agencies to support campaign deployment, with a strong emphasis on strategy and program oversight

Skills

• 5+ years of experience in paid media, with a focus on program strategy, campaign frameworks, and channel expansion
• Hands-on experience with the 6sense advertising platform, including campaign setup and audience activation
• Strong understanding of multi-channel paid media, including brand, programmatic, and out-of-home (OOH) advertising
• Experience managing audience segmentation, data integrations, and lead generation workflows
• Proven ability to build scalable processes, templates, and program frameworks
• Experience developing and managing review generation campaigns across software review platforms (e.g., G2, Capterra)
• Strong analytical mindset with the ability to define success metrics and measure program performance
• Experience working cross-functionally with stakeholders across marketing, analytics, and operations
• Experience in SaaS or enterprise-level organizations
• Experience working in both B2B and B2C marketing environments
• Familiarity with global campaign enablement and multi-region program rollout
• Experience collaborating with external media agencies for execution and optimization
• Knowledge of landing page optimization, CRO principles, and campaign-to-site alignment
• Background in marketing technology ecosystems, including tracking, targeting systems, and data flows

Benefits

• Dahl Consulting is proud to offer a comprehensive benefits package to eligible employees that will allow you to choose the best coverage to meet your family’s needs. For details, please review the DAHL Benefits Summary: https://www.dahlconsulting.com/benefits-w2fta/.

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