[Remote] Senior Growth Marketing Manager

Note: The job is a remote job and is open to candidates in USA. LeadVenture is looking for a Senior Growth Marketing Manager to own acquisition and upsell campaign strategy for one of their most important brands. The role involves understanding brand perception, improving pipeline generation, and driving cross-functional alignment to ensure successful campaign execution and measurable growth outcomes.

Responsibilities

• Shape Growth Strategy
• Before building anything, you will take time to understand how the brand is perceived, what Sales is hearing from prospects, and what is actually working in current programs
• Identify opportunities to improve pipeline generation, conversion, and revenue performance
• Recommend strategic priorities based on performance data, market conditions, and business goals
• Develop and test hypotheses to address growth challenges and unlock new opportunities
• Own Campaign Strategy and Planning
• Build integrated campaigns across paid media, outbound (BDR), email, events, and partner channels
• Define campaign goals around pipeline, conversion, and revenue in partnership with marketing leadership
• Own segmentation, messaging, and channel strategy across the customer journey
• Balance short-term pipeline generation with longer-term growth initiatives
• Drive Cross-Functional Alignment
• Lead alignment across Marketing, Sales, BDR, and channel teams on campaign strategy, targets, and execution
• Partner with Sales to understand and systematically address conversion barriers rooted in brand perception or customer trust
• Treat BDR as a core campaign channel and align outbound messaging, targeting, and timing
• Build strong relationships with sales and business stakeholders to drive shared accountability for results
• Lead Campaign Delivery
• Own timelines, briefs, and coordination across creative and channel execution
• Make sure all assets and messaging are aligned to campaign strategy and business goals
• Drive execution velocity by identifying and removing bottlenecks across teams
• Own Performance and Optimization
• Track campaign performance across the full funnel from engagement through revenue
• Dig into performance trends to understand root causes, not just symptoms
• Drive optimization decisions and develop action plans to improve results
• Build approaches that are repeatable and scalable across campaigns
• Leverage Partner Channels
• Integrate partner and OEM channels into campaign strategy where it makes sense
• Expand reach and drive pipeline through co-marketing programs and strategic partnerships
• What Success Looks Like
• Within 90 days, you have a clear point of view on what is broken, what is working, and where to focus, and you have built enough trust with Sales to execute against it together
• Measurable improvement in conversion efficiency, not just pipeline volume
• Campaigns that are higher quality, better targeted, and faster to execute over time
• Strong alignment and credibility with Sales, BDR, and business stakeholders
• Repeatable growth strategies that can be applied across the business

Skills

• 7 or more years in demand generation, campaign management, growth marketing, or revenue marketing
• Proven success building and executing multi-channel B2B campaigns that drive measurable pipeline and revenue impact
• You have worked on brands or programs that were not in great shape and know how to build momentum without perfect conditions
• Strong understanding of funnel metrics, segmentation, conversion, and performance analysis
• Experience working closely with Sales, BDR, and cross-functional stakeholders
• Data-driven with a focus on business outcomes and revenue impact
• Hands-on experience with marketing automation, ABM or intent platforms, and outbound or data tools

Company Overview