[Remote] Senior Product Marketing Manager (Remote)

Note: The job is a remote job and is open to candidates in USA. EPS Learning provides evidence-based literacy solutions for PreK-12 education. The Senior Product Marketing Manager is responsible for driving product positioning, go-to-market planning, and sales enablement to support the company's growth strategy and improve literacy outcomes.

Responsibilities

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas
• Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications
• Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation
• Serve as a steward of product messaging across the organization
• Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs
• Develop launch plans, communication strategies, enablement resources, and supporting materials
• Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams
• Help ensure organizational readiness and successful execution of launches and key initiatives
• Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs
• Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement
• Facilitate collaboration among stakeholders to ensure a consistent customer experience and coordinated execution
• Support executive leaders by driving initiatives from planning through implementation
• Develop and maintain sales presentations, battlecards, FAQs, competitive comparisons, talk tracks, and other enablement resources
• Partner with sales leadership to improve field readiness and messaging effectiveness
• Support training and readiness efforts for Sales and Customer Success teams
• Provide ongoing competitive and market insights to customer-facing teams
• Conduct market research, customer interviews, surveys, competitive analysis, and win/loss reviews
• Monitor industry trends, customer needs, and competitor activity to identify opportunities and risks
• Translate market insights into actionable recommendations for Product, Marketing, Sales, and executive leadership
• Create and manage product collateral, website content, case studies, customer stories, partner materials, and related assets
• Partner with demand generation, field marketing, and digital teams to ensure product messaging is reflected across campaigns and programs
• Monitor the effectiveness of product marketing initiatives, launches, messaging, and enablement efforts
• Use data and analytics to identify opportunities for optimization and continuous improvement

Skills

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field
• 8-10 years of experience in product marketing, product management, or marketing strategy
• Experience leading cross-functional initiatives and bringing products, programs, or services to market
• Strong communication, presentation, facilitation, and writing skills
• Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority
• Experience developing positioning, messaging, sales enablement resources, and go-to-market plans
• Strong analytical and problem-solving skills with the ability to leverage data to inform decisions
• Ability to balance strategic thinking with hands-on execution and project leadership
• Experience in K-12 education, educational publishing, or education technology
• MBA or advanced degree preferred but not required
• Prior literacy education background a plus!

Benefits

• An annual bonus or commission
• A 401(k) retirement plan with employer match
• Medical, dental, and vision insurance
• Generous PTO, sick and paid holidays
• Employer paid life and short & long term disability insurance
• Laptop for your home office
• Flexible remote-first work culture

Company Overview