[Remote] Growth Lead, Consumer Fraud Reporting
Note: The job is a remote job and is open to candidates in USA. TRM Labs is a company that provides AI-powered intelligence solutions to help combat crime. They are seeking a Growth Lead for their Consumer Fraud Reporting platform, Chainabuse, to develop strategies, manage various marketing channels, and ensure the submission of vetted reports.
Responsibilities
- Own the top of the funnel for Chainabuse. Set the baseline, the quarterly targets, and the channel mix (SEO, content, paid, social, community, email) that lifts vetted report submission volume
- Build and operate the partner integrations that route reports from where victims already are: exchange complaint flows, wallet provider scam-detection, victim-support advocacy orgs, and LE referral pipelines. Run partner discovery, scoping, legal review, integration spec, launch, and post-launch reporting yourself
- Win scam-related queries on Google and on the AI-search surfaces (Perplexity, ChatGPT Search, Google AI Overviews). Use AI as default first move across content drafting, SEO topic generation, multilingual translation, partner outreach, and analytics summarization
- Set and enforce the victim-facing tone-of-voice. The audience is recently scammed and emotionally compromised; quality review across intake forms, emails, social, and community is a non-negotiable part of the role
- Operate as a one-person team: brief contractor and AI resources, kill what is not working, double down on what is, and report cleanly to Marketing leadership
Skills
- 5+ years growth marketing experience, with at least one role scaling a consumer reporting, UGC-data, or community-data product on a measurable baseline
- A public-facing portfolio you can point to: pages you grew, integrations you shipped, communities you built, or queries you won
- Demonstrated AI fluency. Comfortable using AI tools daily across content, research, outreach, translation, and analytics
- Strong SEO and content fluency; comfortable with Search Console, Ahrefs / Semrush, and the emerging GEO discipline (Perplexity, ChatGPT Search, Google AI Overviews citation patterns)
- Partner integration track record: has run exchange, platform, or advocacy-org integrations end-to-end without a BizDev function
- Editorial taste. Demonstrably good at writing copy that supports a recently-scammed audience without being patronizing or alarming
- Comfortable operating as a one-person team. Briefs creative, ships fast, owns the metric
- Bonus: crypto, financial crime, fraud, or victim-advocacy domain background
- Bonus: multilingual reach
Company Overview