[Remote] Senior Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Macmillan is a well-established publishing company seeking a Senior Marketing Manager to oversee title marketing campaigns for various genres. The role involves developing innovative marketing strategies, managing budgets, and collaborating with authors and internal teams to drive book discovery and sales.

Responsibilities

• Develop and execute innovative marketing and advertising campaigns for 20-30 assigned titles a year to increase reader buzz and sales
• Advise authors on leveraging their professional network and author channels (ex. newsletter, social, contacts) to drive awareness and preorders
• Communicate marketing plans and updates to authors/agents, editors, sales, central teams, etc
• Track expenses and manage budgets for assigned titles and projects
• Oversee creation and delivery of marketing and advertising materials, including copywriting, design coordination, and final delivery
• Coordinate and execute galley and finished copy outreach/mailings and giveaways
• Attend and contribute to regular marketing, sales, title-specific, library and academic marketing, and seasonal positioning meetings
• Contribute to the content strategy and growth of Holt’s newsletter, influencer program, and social platforms, with support in creating, scheduling, and publishing promotional content as needed
• Monitor and report on sales and early reviewer buzz to identify seasonal marketing opportunities
• Collaborate with marketing colleagues as a co-marketer on shared assignments and act as a peer mentor to junior staff and seasonal marketing intern
• Lend support to the Senior Marketing Director and Associate Director on key backlist initiatives and imprint goals
• Lend a marketing perspective in acquisition reads and represent Holt Marketing in acquisition meetings as needed
• Coordinate seasonal sales conference materials and maintain up-to-date imprint catalogs
• Maintain strong advertising vendor relationships and contribute to advertising strategy, ad reporting, post-campaign analysis, and trend monitoring

Skills

• Motivated marketing generalist interested in both adult fiction and nonfiction and dedicated to creating innovative and creative campaigns
• Exceptional multitasking and organizational skills to manage and adapt priorities in a fast-paced environment
• Capable of balancing independent work, team collaboration, and alignment with leadership
• Effective communicator with excellent presentation skills able to adapt to a variety of internal and external stakeholder needs, including authors and agents
• Deep understanding of social media, influencer marketing, and preorder strategy
• Ability to plan, optimize, analyze, and report on digital ad campaigns
• Skilled at industry networking and managing up, across, and down
• Ability to balance planning and execution, with strong prioritization skills and adaptability
• Strong sense of marketing design best practices with solid photography, video, and copywriting experience
• Interest in developing leadership experience and people management skills
• Proven history of working on bestselling fiction and nonfiction title campaigns
• Comfort working with celebrities and high-profile authors as well as debut authors
• Interest in working in a collaborative team at a growing imprint
• 5+ years marketing experience in trade book publishing or related field (previous title marketing experience strongly preferred)
• Familiarity with Google Business Suite, project management tools like Airtable and Basecamp, and marketing analytics tools
• Experience in writing creative briefs, design routing, and tools like Canva
• Some management training and/or experience
• Proven social media account management experience
• College degree or equivalent work experience

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