[Remote] Growth Marketer (B2C)
Note: The job is a remote job and is open to candidates in USA. Pogo is a consumer mobile app company seeking a Growth Marketer to join their paid acquisition team. The role involves managing paid acquisition across various digital channels and applying analytical rigor to marketing strategies to drive consumer growth.
Responsibilities
- Run consumer paid acquisition across paid social (Meta, TikTok, Snapchat), programmatic/DSP, and unconventional channels
- Handle the technical side of mobile app marketing - MMPs (AppsFlyer, Adjust, Branch), attribution, SKAdNetwork
- Contribute to channel and budget strategy alongside the team - work together to figure out what to test, scale, and cut
- Apply analytical rigor to every spend decision - CAC, ROAS, LTV, payback, attribution
- Partner with marketing, creative, and product on ad creative, landing pages, and full-funnel optimization
- Test, iterate, and scale what works
Skills
- 3–6 years of paid acquisition experience at a consumer mobile app, mobile gaming developer, or similar
- Strong technical chops on mobile app marketing including MMPs, attribution, SKAdNetwork
- Experience running multiple paid channels with a strong POV on what works where and how budget should move
- Ability to back every spend decision with data including CAC, ROAS, LTV, payback, attribution
- Experience working at a fast-growing organization with real ownership
- Active use of AI tools in workflows
- Mobile gaming background
- Out-of-home or direct mail experience
Benefits
- Flexible work schedule that allows them to be most productive while accommodating other priorities outside of work
- Unlimited PTO
- A minimum 20 days vacation policy
Company Overview