[Remote] Senior Paid Media Specialist
Note: The job is a remote job and is open to candidates in USA. Lytx, Inc. is an industry leader in video telematics, and they are seeking a Senior Paid Media Specialist to develop and launch campaigns that drive brand awareness and engagement. The role involves leading multi-channel digital campaigns, collaborating cross-functionally, and optimizing campaign performance through analysis and best practices.
Responsibilities
- Craft messaging and content strategy in collaboration with other marketing teams to engage our target audience throughout the buying journey
- Build and execute digital marketing campaign strategy spanning paid media, email, and social media
- Nurture engaged prospects with email sequences, retargeting, and personalized web experiences
- Execute and deliver projects on time with the help of cross-functional teams in content, creative, and marketing operations
- Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion
- Drive continuous improvement through A/B testing and staying abreast of emerging best practices in B2B digital marketing
- Track and analyze campaign performance and provide actionable insights and recommendations for campaign optimization
Skills
- 4-6 years of digital marketing experience, preferably in the technology or SaaS space
- Expertise in paid media strategies, including display, paid social, and search
- Experience crafting email sequences and familiarity with marketing automation tools (Marketo, HubSpot)
- Experience in social media strategy and best practices
- Experience in web personalization and CRO tools (Mutiny) is a plus
- Experience with predictive intent tools (6sense, DemandBase) is a plus
- Proficiency in project management software (Asana, Trello) is a plus
Benefits
- Medical, dental and vision insurance
- Health Savings Account
- Flexible Spending Accounts
- Telehealth
- 401(k) and 401(k) match
- Life and AD&D insurance
- Short-Term and Long-Term Disability
- FTO or PTO
- Employee Well-Being program
- 11 paid holidays plus 1 inclusive holiday per year
- Volunteer Time Off
- Employee Referral program
- Education Reimbursement Program
- Employee Recognition and Appreciation program
- Additional perk and voluntary benefit programs
- This position is also eligible for an incentive compensation plan
Company Overview