CRM Operations Associate

FanDuel is a leading mobile gaming company in the United States and Canada, looking for a CRM Operations Associate to support their CRM communication strategy and marketing initiatives. The role involves project leadership, strategic campaign development, data analysis, and quality assurance to enhance customer engagement and optimize communication strategies.

Responsibilities

• Lead and manage individual CRM projects from conception to completion, taking full accountability for project deliverables, timelines, and outcomes
• Collaborate with various stakeholders to build key marketing campaigns that drive customer engagement and high value actions, using data driven insights and a strong understanding of business priorities
• Support broader CRM calendar management and contribute to strategic planning and coordination of communications and campaigns
• Aid in improving process efficiencies and customer journeys by executing automated & triggered marketing campaigns tailored to player behaviors
• Utilize campaign, channel and client data to inform planning; clearly communicate key learnings, actionable insights, and recommend new optimization opportunities to leadership
• Contribute to QA efforts on all CRM channels to ensure all campaigns are accurate, render properly, adhere to channel best practices and provide our customers with the best journey experience possible
• Become a systems expert, cultivating extensive knowledge of our marketing tech systems. Aid in execution, creation, email coding, campaign setup, QA, deployment, channel optimization and reporting within the full CRM lifecycle

Skills

• 1-3 years of experience in email and/or mobile marketing, with experience creating and managing gaming campaigns from start to finish
• Meticulous attention to detail, outstanding organizational skills, strong project management capabilities, and ability to multi-task and prioritize multiple initiatives simultaneously
• Experience running and analyzing marketing campaigns, timelines and deployment in a robust gaming business environment
• Excellent team player with strong collaborative skills and the ability to work cross-functionally, a self-starter and a quick learner with strategic thinking abilities
• Knowledge and experience of data and marketing functionality of at least one email service provider (experience with Braze, Xtremepush, and/or Movable Ink strongly preferred)
• Strong analytical skills using data to tackle gaming-specific problems and drive communication optimization initiatives
• Strong understanding of HTML and CSS with advanced technical capabilities
• Comfortable with querying and logic (SQL knowledge a plus) for data analysis
• Advanced understanding of marketing communications metrics and player engagement patterns
• Has a positive attitude and loves opportunities to collaborate with others and drive innovation
• Willing to work nontraditional hours, including weekends and evening shifts to support operations
• Bachelor's Degree preferred
• Knowledge of Photoshop preferred

Benefits

• Medical, vision, and dental insurance
• Life insurance
• Disability insurance
• A 401(k) matching program
• Among other employee benefits
• Short-term or long-term incentive compensation, including, but not limited to, cash bonuses and stock program participation
• Paid personal time off
• 14 paid company holidays
• Paid sick time in accordance with all applicable state and federal laws
• Reasonable accommodations for qualified individuals with disabilities

Company Overview