Lead Digital Creative Designer
We are seeking a skilled and strategic Lead Digital Creative Designer to create compelling and effective site content that enhances user engagement and drives performance. This role will lead the design and execution of digital assets including page structure, campaign content, and custom landing pages-while continuously refining on-site typography, layout systems, and design components within our CMS.The ideal candidate has a strong design foundation, understands responsive web design, and proactively seeks opportunities to streamline workflows through automation and design system enhancements. Experience with motion graphics, video editing, and interactive content is a significant plus.Key Responsibilities:Site Content Creation
- Design high-impact, brand-aligned homepage banners, promotional modules, and content for seasonal campaigns and launches.
- Design and oversee deployment of a well-considered library of page templates, including campaign-driven and evergreen content, within the CMS using pre-defined and custom components.
- Ensure all assets meet brand guidelines, accessibility standards, and performance best practices across devices.
- Illustrate custom, on-brand iconography system that will serve UX, decks/presentations and brand storytelling.
- Collaborate and direct copywriters to ensure copy/content is on brand and relevant.
- Refine typography, component structure, and layout consistency across the site.
- Collaborate with UX and product teams to evolve the CMS library for flexibility, scalability, and improved usability.
- Identify and implement opportunities for design automation, templating, and efficiency improvements within design and publishing processes.
- Research, evaluate, and implement AI tools that streamline asset production, from image editing and layout automation to responsive design scaling and content variations.
- Identify opportunities to automate repeatable design tasks, reducing production time and increasing consistency.
- Partner with cross-functional teams to pilot new workflows that combine AI and human creativity for faster execution and innovation.
- Create light motion graphics and animations to support digital content, banners, and promotional storytelling.
- Edit and repurpose short-form video content for use across web and digital campaigns (product demos, lifestyle vignettes, etc.).
- Work closely with a variety of digital and brand partners to align design execution with campaign goals and site strategy.
- Provide creative support for A/B testing and experimentation to optimize visual impact and engagement.
- Proactively identifies opportunities for improvement and seeks out new projects, partnerships, or solutions that add value.
- Confident communicator who can influence others with thoughtful recommendations and well-supported proposals.
- Exceptional attention to detail and ability to manage multiple projects in a deadline-driven environment.
- Strategic thinker who regularly identifies opportunities to improve workflows, templates, and design systems.
- A portfolio that demonstrates a strong visual aesthetic, versatility in digital content types, and understanding of performance-driven design
- 5+ years of professional experience in digital design, preferably in e-commerce, retail, or brand environments
- Experience leading a team of designers, copywriters, freelancers
- Expertise in Figma, Adobe Creative Suite (Photoshop, Illustrator); motion skills in After Effects or similar a plus
- Strong understanding of responsive web design, grid systems, typography, and user-centered design principles
- Previous work within a modular CMS structure with responsibility for building and refining templates
- Familiarity with HTML/CSS is a plus (not required to code, but helpful for understanding capabilities/constraints)
- Experience in video editing and simple animation for web
- Experience with DAM, metadata, folder structure, archiving (AEM)