Experienced Full Stack Data Strategist – Consumer Insights and Activation
At arenaflex, we're on a mission to revolutionize the way we understand and engage with our customers. As a seasoned professional in the field of consumer data collection and activation, you'll play a pivotal role in driving our first-party (1PD) purchaser information assortment and actuation systems within the digital landscape. If you're passionate about harnessing the power of data to create meaningful customer experiences, we want to hear from you.
About arenaflex
arenaflex is a leading innovator in the private sector, with a portfolio that boasts over 20 distinct billion-dollar brands, including some of the world's most iconic names. Our commitment to creativity and excellence has earned us a reputation as a go-to partner for top brands and organizations worldwide. With a culture that thrives on innovation and collaboration, we're dedicated to pushing the boundaries of what's possible in the world of consumer data and activation.
Job Summary
We're seeking an experienced Full Stack Data Strategist to join our team and drive our consumer data collection and activation efforts. As a key member of our cross-functional team, you'll be responsible for creating and executing comprehensive strategies for gathering, managing, and utilizing first-party buyer information across the digital environment. Your expertise will help us unlock new insights, drive customer engagement, and build lasting relationships with our target audience.
Key Responsibilities
* Develop and implement robust data collection strategies, including site cookies, customer enrollments, surveys, and other online interactions, to capture valuable customer data.
- Design and enhance data collection frameworks to capture significant customer information, exploring opportunities for data enrichment through external sources to improve customer profiles and segmentation.
- Define and execute customized customer journeys across digital ecosystems, ensuring consistency and relevance.
- Collaborate with cross-functional teams to align first-party customer data collection and activation strategies with overall business objectives, fostering a culture of information sharing and cross-functional collaboration.
- Work closely with legal and compliance teams to ensure data collection practices comply with data protection regulations and industry standards, executing robust consent management processes to obtain explicit authorization from customers for data collection and use.
Essential Qualifications
* Bachelor's degree in a relevant field (e.g., marketing, business, computer science)
- 8-12 years of experience in digital customer engagement or CRM leadership roles
- Proven track record of driving data-driven customer engagement strategies and advocating for exceptional customer experiences
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders
- Strong analytical mindset, with the capacity to interpret business goals into meaningful customer engagement strategies
- Proficiency in marketing automation and CRM platforms, such as Adobe Experience Manager and Adobe Campaign
Preferred Qualifications
* Advanced degree in a relevant field (e.g., MBA, MS in Marketing)
- Experience with data analysis, customer segmentation, and targeting methodologies
- Familiarity with data visualization tools and technologies (e.g., Tableau, Power BI)
- Certification in data management, marketing automation, or CRM
What We Offer
* Competitive salary and benefits package
- Opportunity to work with a diverse range of brands and organizations
- Collaborative and innovative work environment
- Professional development and growth opportunities
- Flexible work arrangements, including remote work options
How to Apply
If you're a motivated and experienced professional with a passion for data-driven customer engagement, we encourage you to apply for this exciting opportunity. Please submit your resume, cover letter, and any relevant supporting documents through our online application portal. We can't wait to hear from you! Apply Now! Apply for this job