SEM/PPC Specialist – Paid Search, Paid Social
Job Description:
- Execute tests, collect and analyze data, identify trends and insights to achieve maximum results across paid channels
- Identity changes in the digital marketing landscape and help develop strategies for client results
- Maintain accuracy of price points and ad copy
- Optimize bidding strategies for maximum efficiency
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
- Perform ongoing paid keyword discovery, expansion, and optimization
- Research and analyze competitor SEM campaigns
- Coordinate with individual client requests and goals
Requirements:
- Four-year degree preferred
- 2+ years experience in SEM/PPC or digital marketing
- Willingness to be trained on the latest trends in digital marketing
- Experience with Google Analytics, Tag Manager, or Looker Studio a plus
- Strong analytical and written communication skills
- Ability to self-organize
- High drive to succeed
Benefits:
- Fully remote work
- Professional development opportunities
- Training provided for skill development
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