Strategy Director

CNC Agency (formerly Coffee ’n Clothes) is an experiential marketing agency born from culture and built for connection. We create experiences, stories, and products that people love and that help brands grow. We put people first and design accordingly, seamlessly blending strategy, creativity, production, and culture to turn ideas into experiences that move people. Because amazing things happen to brands when they build for humans, not algorithms.

We are currently seeking a Strategy Director who is responsible for defining the strategic foundation that shapes our experiential work, from early insight through creative brief and experience framework. Strategy at CNC is about figuring out why before anyone starts talking about what. Every experience we build starts with a question: what's the real problem to solve, and what would it take to solve it in a new way?

What we've found is that the best strategy feels less like capital-S Strategy and more like clarity. A client comes to us with a set of objectives, competing priorities, and disconnected channels, and our job is to help them see the simple thing beneath it all.  Strategy can be genuinely creative: not necessarily in how it's presented, but in how it gets to the answer. Sometimes that means finding and using data in ways nobody expected, or noticing something about how an audience actually behaves that contradicts the brief entirely. After all, there's no data about the future.

At CNC, strategists are also a leading voice on the project or pitch team. They're usually the first people to touch a project and the ones who maintain the vision as it moves through creative and production. They're also, in our experience, the reason client relationships get stronger over time. It's our ability to connect what we do to upstream decisions and strategy that makes it great.

Roles & Responsibilities

• Lead the strategic foundation for a client project, turning a business objective into the insight, framework, and brief that the creative team builds from
• Spot a specific tension in how an audience actually behaves and turn it into the starting point for an experience, not a slide
• Get in a room with a Creative Director and pressure-test whether the work still connects to the strategy
• Present to a CMO and make them feel like the brief writes itself
• Give creative teams quick, grounded direction in a short turn pitch
• Create a through line between measurement, the strategy, and the work
• Push a junior strategist's thinking from good to great