Influencer Marketing Manager

This is a remote position.

We are seeking an experienced and strategic Influencer Marketing Manager to lead our influencer marketing efforts. In this role, you will own end-to-end campaign strategy, build and manage key influencer partnerships, and drive measurable results across brand awareness and performance objectives. You will work cross-functionally with creative, analytics, and brand teams to develop campaigns that resonate with target audiences and deliver strong ROI.

Key Responsibilities

• Develop and execute comprehensive influencer marketing strategies aligned with overall brand and business goals.

• Identify, evaluate, and negotiate with influencers across relevant platforms and niches.

• Manage the full campaign lifecycle from influencer selection and briefing through content approval, go-live, and post-campaign reporting.

• Build and maintain strong, long-term relationships with influencer talent and their management teams.

• Collaborate with internal creative and brand teams to develop compelling campaign briefs and content guidelines.

• Oversee campaign budgets, ensuring cost-efficiency and maximum return on investment.

• Define and track KPIs, analyze campaign performance, and deliver actionable insights and recommendations.

• Stay current with trends in the creator economy, social media landscape, and influencer marketing best practices.

• Manage and mentor junior team members, providing guidance and performance feedback.

• Lead vendor relationships with influencer marketing platforms and tools.

Requirements

• 4–7 years of experience in influencer marketing, with at least 2 years in a managerial or lead capacity.

• Proven track record of designing and executing successful influencer campaigns at scale.

• Strong understanding of influencer metrics, audience analytics, and performance measurement.

• Experience negotiating contracts and managing talent relationships directly or via agencies.

• Excellent project management skills with the ability to oversee multiple campaigns simultaneously.

• Strong analytical mindset with experience using data to drive campaign decisions.