Experienced Full Stack Customer Lifecycle Marketing Manager – Web & Cloud Application Development

At arenaflex, we're on a mission to revolutionize the way businesses approach customer lifecycle marketing. As a Senior Customer Lifecycle Marketing Manager, you'll play a pivotal role in driving revenue growth, customer success, and brand awareness through innovative marketing strategies and campaigns. If you're a seasoned marketing professional with a passion for storytelling, data-driven decision making, and collaboration, we want to hear from you.

About arenaflex

arenaflex is a leading provider of cloud-based video hosting and marketing solutions. Our platform empowers businesses to create, share, and measure the impact of their video content, helping them to build stronger relationships with their customers and drive growth. As a member of our team, you'll be part of a dynamic and inclusive culture that values creativity, innovation, and customer success.

Key Responsibilities

As a Senior Customer Lifecycle Marketing Manager, you'll be responsible for developing and executing marketing strategies that drive revenue growth, customer adoption, and retention. Your key responsibilities will include:

Drive Revenue Through Product Adoption & Expansion

+ Lead lifecycle campaigns that encourage customers to activate, adopt new features, and upgrade their plans + Own messaging strategy and campaign execution for key expansion touchpoints — especially onboarding, upgrade, and upsell journeys + Collaborate with CS, PMM, and Product to identify high-value behaviors and build programs that reinforce them + Monitor performance and optimize campaigns based on revenue impact, not just engagement metrics + Think like a business owner. Understand the connection between lifecycle engagement and revenue (e.g. expansion, retention, activation)

Uncover & Tell Customer Success Stories

+ Identify standout customers, conduct interviews, and build a scalable library of stories, testimonials, and case studies + Use these stories to fuel lifecycle campaigns, highlight what’s possible with arenaflex, and reinforce upgrade moments + Partner with CS and PMM to ensure stories align with personas, plan types, and business goals

Deliver Success Enablement

+ Package how-to content and product education into lifecycle-ready formats (e.g. emails, in-app messages, webinar follow-ups) + Ensure users understand how and when to use key features — especially those that drive stickiness and plan upgrades + Collaborate with Product Marketing, Support, and Content to fill knowledge gaps across the customer journey

Collaborate to Scale What Works

+ Collaborate with the content and creative teams to identify content gaps across the customer journey and partner on the creation of net-new pieces + Actively re-purpose existing content, such as webinars, guides, and blog posts, into high-impact lifecycle touchpoints and be able to communicate what’s working and what’s not throughout the journey (e.g., onboarding, nurture, upgrade triggers) + Work closely with Marketing Ops and BI to improve segmentation, targeting, and measurement + Partner with CS and Sales to align marketing automation with customer workflows and expansion strategies + Use feedback and behavioral data to proactively flag and fill journey gaps with smart, scalable programs

What We’re Looking For

We're seeking a seasoned marketing professional with a passion for customer lifecycle marketing, data-driven decision making, and collaboration. The ideal candidate will have:

• 5-7 years of experience in customer marketing, lifecycle marketing, or customer success with a focus on driving revenue
• Experience with B2B SaaS customer journeys, especially in product-led or self-serve models
• Proven ability to design and scale programs that lead to measurable growth in product adoption, retention, and expansion
• Confident storyteller with excellent interviewing and communication skills
• Strong project manager and collaborator — comfortable driving cross-functional initiatives forward
• Experience contributing to and launching email campaigns as part of broader lifecycle programs
• Analytical thinker who uses data to prioritize, optimize, and prove impact
• Experience with marketing automation and customer data tools (e.g. HubSpot, Intercom, Pendo, Segment)
• Comfort working with customer data and using it to personalize outreach or identify key moments in the journey

Bonus Points For

* Deep experience in owning onboarding, upgrade, or retention campaigns

• Background in SaaS or product-led growth environments
• Passion for customer storytelling, success enablement, and continuous learning
• Familiarity with revenue-focused marketing metrics (MMR, expansion ARR, etc.)

Working at arenaflex

We're proud to be an equal-opportunity workplace that values diversity, equity, and inclusion. Our benefits include:

• Competitive compensation package that includes employee stock options
• 401k with 3% company contribution, regardless of whether you contribute (Roth 401k available)
• Fully paid healthcare, dental, and vision insurance premiums (family plans included)
• Pre-Tax FSA and Dependent Care Account
• 16 weeks paid parental leave
• Flexible Time Off. Everyone should get out of their office to recharge and reboot.
• Remote-first culture (work from anywhere in the continental U.S.)
• Annual professional development stipend (courses, conferences, and more)
• New hire bonus to enhance your home office setup
• Pet insurance discount

Location Opportunities

arenaflex is a remote-first company. Employees can work from our beautiful office in Cambridge, MA, or anywhere in the continental US. We're committed to creating a culture that values flexibility, inclusivity, and work-life balance. If you're a motivated and experienced marketing professional looking for a new challenge, we encourage you to apply. Join our team and help us revolutionize the way businesses approach customer lifecycle marketing. Apply for this job