Senior Product Manager

Senior Product Manager

Summary

CarNow is seeking a Senior Product Manager to drive execution and delivery of high-impact product initiatives across our AI-powered platform. This role is ideal for a product leader who can translate real-world dealership workflows into scalable, data-driven solutions.

The Senior Product Manager will own roadmap execution, lead discovery efforts, and partner cross-functionally to deliver cohesive product experiences. This role works closely with Engineering, Design, and Go-to-Market teams to build solutions that improve dealership performance and drive measurable business outcomes.

This position is best suited for a hands-on operator who thrives in ambiguity, understands complex systems, and is comfortable working at the intersection of data, automation, and user experience.

Responsibilities

Product Strategy & Roadmap

• Define and maintain multi-release product roadmaps across key platform areas.
• Translate product vision into structured, dependency-aware release plans with clear scope and success criteria.
• Ensure product capabilities launch as part of a cohesive, end-to-end value chain.

Discovery & Problem Definition

• Develop a deep understanding of dealership operations through direct user engagement and workflow observation.
• Identify workflow inefficiencies, operational gaps, and revenue opportunities.
• Translate customer pain points into actionable product requirements for Engineering and Design.

Execution & Delivery

• Partner closely with Engineering on system design decisions impacting long-term scalability and platform capabilities.
• Collaborate with Design to deliver intuitive, role-based user experiences that drive adoption and trust.
• Align with Sales and Go-to-Market teams on product positioning, rollout strategy, and early customer impact.

AI & Data Strategy

• Define product requirements for AI-driven features including scheduling automation, behavioral insights, and predictive modeling.
• Establish data requirements, sources, and confidence frameworks that inform system behavior.
• Balance automation with human decision-making, designing for progressive autonomy over time.

Metrics & Outcomes

• Define success metrics such as retention, no-show reduction, recovery rates, and revenue impact.
• Build feedback loops and instrumentation to continuously improve product performance.
• Own business case development and prioritize initiatives based on measurable outcomes.

Requirements

• (5+ years of product management experience, preferably with data-driven or AI/ML products.
• Proven experience owning complex product areas or platforms end-to-end.
• Strong understanding of event-driven systems, state management, and system behavior at a product level.
• Experience designing products that balance automation with user trust and decision-making.
• Strong written communication skills with the ability to produce clear, effective product documentation.
• Ability to operate effectively in ambiguous, fast-paced environments.

Preferred Qualifications

• Experience in automotive technology, dealership operations, or DMS/CRM ecosystems.
• Background in B2B SaaS platforms, particularly CRM, lifecycle marketing, or engagement tools.
• Familiarity with propensity modeling, behavioral analytics, or lead scoring systems.
• Experience supporting multi-phase product releases with active customer usage.
• Exposure to financial modeling or revenue-focused product features.

What Sets You Apart

• You think in systems, not just features.
• You are deeply curious about AI and data-driven product development.
• You maintain a high bar for product quality, usability, and execution.
• You operate with ownership and accountability, driving outcomes over outputs.
• You can translate complex operational and technical concepts into clear, valuable product experiences.