Marketing Coordinator - Northern Region

SUMMARY

The Marketing Coordinator develops, creates, edits, produces, implements, and/or purchases promotional communications, educational communications or publications. Creates communication programs that effectively describe and promote the organization and its products/services through all marketing vehicles (i.e. Website, print, social media and digital). Researches and develops content for publication of products/services. Is familiar with a variety of the field’s concepts, practices and procedures. Relies on experience and judgment to plan and accomplish goals. Performs a variety of tasks, a certain degree of creativity and latitude is expected. This role is essential in fostering a strong connection between our organization and its members. The ideal candidate will support our membership initiatives through research, event planning, social media management, and the design of print materials.

ESSENTIAL DUTIES AND RESPONSIBILITIES include the following:

• Coordinate the production of advertising, marketing brochures, sales kits or other promotional materials.
• Assist in the execution of marketing strategy for assigned unit by identifying communications needs based on relevant research.
• Coordinate the production of marketing communications in various media in accordance with units approved strategic marketing plan.
• Monitor and manage reputation on the internet and social media platforms.
• Responsible for the social media calendar and related content to grow the brand.
• Manage the Marketing calendar to ensure all tactical marketing activities are on time and execute on the annual strategy.
• Conduct research on VTCI exchanges to identify events and engagement opportunities for members.
• Create and coordinate the production of marketing and/or promotional communications that may include print, electronic, new/emerging media and other collateral that is in accordance with the unit’s approved strategic marketing plan and objectives.
• Assists with the distribution of in-house marketing efforts. (Literature audits)
• Assists with the development of master brand and graphic standards. Ensures all communications adhere to these standards.
• Conducts all digital electronic communications, including creating and engaging with all company social media platforms.
• Manages online campaigns and records the company’s digital footprint.
• Play an important role in representing VTCI in third-party organizations and charities may be required.
• Coordinates company events and their elements.
• Actively participate in community events and outreach to promote membership benefits.
• Communicate with suppliers, vendors and staff as necessary.
• Must have good presentation skills and on-camera experience is preferred.
• Must be able to work under production deadlines.
• Must be able to work unconventional hours such as nights and weekends.
• Extended travel to remote locations for interview, production or field work may also be required.
• Collaborate with video production in development with program ideas, video concepts and recommendations.
• Prepare and submit various reports and schedules.
• Gathers and examines information relating to the sale of company products/services.
• Conducts market research using a variety of techniques.
• Operates assigned computer to enter data, print letters, tables, labels, reports and other material.
• Meets with graphic designers, printing companies and newspapers.
• Assists, as needed, with general office work.
• Attends staff meeting and training sessions as necessary to keep current with changes in VTCI policies and procedures within field.
• Works closely with supervisor on marketing strategies.
• Maintains compliance to all relevant OSHA, safety or departmental specific standards as directed by supervisor.
• All other duties assigned by management.

EDUCATION and/or EXPERIENCE

High school diploma required; some college education preferred.

Must have a valid Driver's License and insurable record.

Must pass pre-employment screen, physical and background checks.

OTHER SKILLS AND ABILITIES

• Must be knowledgeable in digital marketing terminology.
• Must be computer literate (Outlook, Word, Excel, Power Point, Illustrator, Contact Us, Google Plus, PhotoShop, Canva, Social Media).
• Bilingual (English/Spanish) is encouraged.
• Must be able to work under frequent interruption conditions.
• Must be able to work with others, around others and alone.
• Detail-oriented.
• Must be comfortable public speaking on the company’s behalf.
• Photography skills are encouraged.
• Must learn terminology and functions of VTCI.
• Professional oral and written skills.
• Able to meet tight deadlines.
• Able to adapt quickly.
• Ability to multitask on several projects.