SEO Strategist

The SEO Specialist is a mid-level SEO role responsible for owning and executing search optimization initiatives that improve organic visibility, traffic, and conversions for client websites. This role involves hands-on management of day-to-day SEO tasks, performance analysis, and close collaboration with internal teams to support overall marketing strategies. The SEO Specialist balances technical SEO knowledge, on-page and off-page execution, and analytical skills to contribute to measurable client growth.

Description

Key Responsibilities

SEO Strategy & Execution

• Execute SEO strategies across multiple client accounts under the guidance of senior SEO leadership.
• Conduct keyword research, on-page optimization, metadata improvements, and content recommendations.
• Perform technical SEO audits to identify improvement opportunities and assist with implementation plans.
• Monitor industry and algorithm changes to ensure client strategies stay current.

Cross-Functional Collaboration

• Work closely with content, web development, and account teams to ensure SEO is integrated into broader marketing efforts.
• Provide SEO support for campaign launches, content planning, and website enhancements.
• Participate in client calls as needed to present insights and share progress updates.

Performance Tracking & Reporting

• Analyze organic performance using tools like Google Analytics, Google Search Console, and SEO platforms.
• Create monthly performance reports with key findings, optimizations completed, and data-driven next-step recommendations.
• Identify trends and proactively surface new ideas to improve results.

Qualifications

• 2–4 years of hands-on SEO experience, ideally in an agency or fast-paced environment.
• Strong understanding of on-page, off-page, and foundational technical SEO concepts.
• Experience with GA4, Google Search Console, Screaming Frog, Semrush, and/or Ahrefs.
• Strong communication skills, with the ability to present data and insights clearly.
• Ability to manage multiple projects, prioritize effectively, and meet deadlines.
• Comfortable presenting performance insights and reporting directly to clients.

Preferred Qualifications

• Familiarity with AI-driven SEO tools (ChatGPT, Claude, Perplexity, Gemini) or emerging search technologies.
• Experience with project management platforms (e.g., Asana, Monday.com).
• SEO or analytics-related certifications.