Marketing Manager

Octane is unlocking the power of financial products for merchants and consumers. Our cutting-edge technology and innovative financial products empower businesses with more control and flexibility, enabling them to deliver seamless digital experiences, drive customer loyalty, and build long-term value.

Octane supports merchants throughout the sales cycle: connecting dealerships with high-intent buyers, driving transparent, fast, and easy closings with award-winning technology, and providing on-going customer care with superior loan servicing.

Founded in 2014, Octane supports over 60 OEM partner brands and over 4,000 dealer partners, and has a team of over 600. Visit www.octane.co.

We are seeking a Marketing Manager to own the marketing strategy and execution for Octane's growing portfolio of captive white label partnerships. In this role, you will own the end-to-end marketing relationship with Octane’s captive partners — developing white-labeled campaigns, building partner-facing collateral, and driving adoption and volume through the captive channel.

You will play a pivotal role in partnering with a cross-functional team across sales, partnerships, product, risk, corporate communications, legal, engineering, and more. This role requires someone who is equally comfortable building strategy and rolling up their sleeves to execute — who naturally reaches for AI tools to work smarter and move faster, and who can navigate the complexity of multi-stakeholder relationships while delivering measurable marketing results.

Responsibilities

• Serve as the marketing voice at the table across captive partner stakeholders, both internal and external, bringing a marketing lens to strategic conversations throughout the partnership lifecycle.
• Develop white-labeled, multi-channel campaigns to drive adoption and engagement through Octane’s captive partnerships, ensuring all materials align with the partner’s brand identity.
• Support captive partner onboarding from a marketing standpoint, including launch campaigns, welcome kits, and portal setup.
• Ability to independently tackle projects from end to end, leveraging data and insights to inform strategy across multiple captive partner relationships simultaneously.
• Work closely with the entire captive partnership team to hit quarterly sales and marketing targets.
• Effective at tackling and balancing competing priorities across multiple captive partner programs. Adaptable when faced with change. Able to think critically to take projects to the finish line.
• Demonstrable experience using AI tools to increase personal and team efficiency — from content development to campaign analysis — with a curiosity to keep pushing what's possible.
• Write in a clear, concise, organized, and convincing manner for the intended audience — whether internal stakeholders, captive partner contacts, or end consumers under a partner’s brand.
• Leverage data-driven insights to find opportunities for full-funnel engagement.
• Manage time to meet deadlines or proactively communicate roadblocks, particularly when navigating approval processes across multiple partner organizations.

Requirements

• Bachelor’s Degree in Marketing, Business or equivalent followed by 6-8 years experience in Marketing, with at least 2 years in partner marketing, channel marketing, or co-marketing programs.
• B2B and B2B2C experience required.
• Demonstrated ability to navigate brand guidelines and approval processes across two organizations simultaneously.
• Experience in a regulated industry or comfort working within compliance and legal review processes.
• Powersports, RV, or Marine experience preferred, but not required.
• Familiarity with SaaS, captive finance, OEM partnerships, or dealer channel marketing strongly preferred.
• Experience with a wide variety of sales and marketing tools, such as HubSpot, Claude, Gemini, Tableau, Figma, Asana, Salesforce, etc.
• Experience building marketing playbooks or toolkits that partners can self-serve from is preferred.
• Experience managing a partner marketing portal or co-marketing asset library.
• Familiarity with campaign performance reporting and ROI analysis at the partner level is preferred.
• Project or program management experience, including scope, timelines, and intake prioritization across multiple concurrent partner programs is preferred.
• Experience presenting to and working directly with external partner stakeholders is preferred.

Compensation: In addition to salary, Total Rewards include bonus eligibility, a stock option package, and benefits as outlined below. The role described above offers a base salary of $95,000 to $130,000 + corporate bonus eligibility. Your offer will be based on location, the alignment of your qualifications with the requirements of the job and internal equity.

Benefits

• Robust Health Care Plans (Medical, Dental & Vision)
• Generous Parental Leave
• Flexible Time Off (FTO) Policy - Time Off When You Need It
• Retirement Plan (401k) with company match!
• Educational Assistance/Tuition Reimbursement up to $3K/year
• Life Insurance (Basic, Voluntary & AD&D)
• Short Term / Long Term Disability
• Robust Ancillary benefits including accident insurance, hospital insurance, etc
• Wellhub (Gympass) Wellness Benefit
• Powersports Safety Benefit

Disclaimer: The above statements are intended to describe the general nature and level of work being performed by associates assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.

Octane Lending is an equal opportunity employer committed to providing equal employment opportunity without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status with respect to recruitment, hiring, promotion and other terms and conditions of employment.