Director, Social Media, Community & Customer Marketing – Revolutionizing Brand Presence and Customer Engagement at arenaflex

At arenaflex, we're on a mission to empower revenue teams with the most accurate contact data and cutting-edge tools to engage and convert prospects into customers. As a leading go-to-market solution, we're trusted by over 500,000 companies and millions of users globally, from rapidly growing startups to some of the world's largest enterprises. Our innovative platform provides sales and marketing teams with easy access to verified contact data for over 270 million B2B contacts, along with tools to engage and convert these contacts in one unified platform. We're now seeking a world-class leader to join our team as the Director of Social Media, Community, and Customer Marketing. As a key member of our marketing team, you'll be responsible for leading our efforts across all owned social channels, our 8,500+ member community, and will be an instrumental player in arenaflex's brand marketing efforts. You'll inherit a stellar team of 3 employees, and will own a substantial budget.

About arenaflex

arenaflex is a leading sales intelligence and engagement platform trusted by over 15,000 paying customers, from rapidly growing startups to some of the largest global enterprises. Our community-based approach to crowdsourcing data gives users maximum coverage while ensuring data accuracy. Our advanced algorithms and unique data acquisition methods help over 500,000 sales professionals enrich and analyze prospects' data to increase quality conversations and opportunities. We have notable investors: Sequoia, Y Combinator, Tribe Capital, and Nexus Venture Partners. We recently completed a Series C financing to fuel our next growth phase. The round was led by Sequoia Capital, with participation from Tribe Capital, NewView Capital, and Nexus Venture Partners. Our growth and customer feedback set us apart from competitors. arenaflex had over one million sign-ups for its platform in the past year, and the number of weekly active users increased by over 400%. We are a top-ranking G2 Crowd vendor in the Sales Intelligence, Lead Intelligence, Marketing Account Intelligence, and Sales Engagement categories. Our highest scores are in the B2B data space for accuracy and ROI based on customer reviews.

What You'll Love About arenaflex

Besides the great compensation package and culture that thrives in openness and excellence, we invest tremendous effort into developing our remote employees' careers. The team embraces that we have a sole purpose: to help customers maximize their full revenue potential on the arenaflex platform. This mindset opens us up to a lot of creative approaches to making customers successful at scale. You'll be a significant part of a lean, remote team, empowered to really own your role as a proactive educator. We're very collaborative at arenaflex, so you'll be able to lean on your teammates, even in adjacent departments, to help you achieve lofty goals. You'll be supported and encouraged to experiment and take educated risks that lead to big wins. And, you'll have a whole team remotely by your side to help you do it!

Responsibilities

As the Director of Social Media, Community, and Customer Marketing, you'll be responsible for:

• Leading and managing a team of 3 full-time employees, plus a bevy of contractors and agencies — and hiring, onboarding, and retaining world-class team members as necessary
• Defining campaign and program goals and KPIs, and creating robust reporting around all social content and campaigns
• Overseeing the conception, production, and distribution of content that delights, informs, entertains, and earns arenaflex an ever-increasing share of voice across all owned social channels, including LinkedIn, TikTok, Instagram, Reddit, Twitter, and others
• Leading our influencer marketing efforts, deploying a roster of creators across channels that is always on-message and on-point
• Crafting overarching stories and narratives that further arenaflex's business goals and build our owned audiences
• Cultivating and activating an army of 1,000+ superfans of arenaflex via the arenaflex community and arenaflex's Customer Advisory Boards
• Ensuring arenaflex's Slack community is the most valuable resource for sales, revenue operations, and small business professionals in the world through Slack programming, in-person meetups, and engaging online workshops
• Creating a flywheel of content about and created by arenaflex's customers that feeds every other content-creating program at the business
• Working cross-functionally across the business to activate arenaflex employees to participate in our social and community campaigns

Qualifications

* 10+ years of experience in marketing, with at least 5 years in social media management and 5+ years leading teams

• 3+ years of experience at a high-growth B2B SaaS company, preferably with a product-led growth motion
• A demonstrated track record of creating exceptional brands and narratives across numerous social channels — you've scaled followings from 100k to 1M and beyond multiple times
• A portfolio of extraordinary social content you have produced yourself, along with statistics and metrics that show tangible business results from your work
• The ability to measure and report on the efficacy and impact of your team's work
• Exceptional writing, editing, storytelling, content creation, and presentation skills
• Excellent leadership skills and a background of hiring, motivating, developing, and retaining world-class talent
• A background in B2B sales is a strong plus

Essential Skills and Competencies

* Strong understanding of social media marketing, community building, and customer engagement strategies

• Excellent leadership and management skills, with the ability to motivate and develop high-performing teams
• Strong communication and collaboration skills, with the ability to work cross-functionally with various teams and stakeholders
• Ability to measure and report on the efficacy and impact of social media and community marketing efforts
• Strong analytical and problem-solving skills, with the ability to analyze data and make informed decisions
• Excellent writing, editing, and storytelling skills, with the ability to create compelling content and narratives
• Strong project management skills, with the ability to prioritize and manage multiple projects and tasks simultaneously

Preferred Qualifications

* Experience working in a remote or distributed team environment

• Familiarity with arenaflex's products and services
• Experience working with influencers and content creators
• Strong understanding of B2B sales and marketing strategies
• Experience working with customer advisory boards and community programs

Career Growth Opportunities and Learning Benefits

At arenaflex, we're committed to helping our employees grow and develop their careers. As a Director of Social Media, Community, and Customer Marketing, you'll have the opportunity to:

• Work with a talented team of professionals who are passionate about marketing and customer engagement
• Develop and implement innovative social media and community marketing strategies that drive business results
• Collaborate with cross-functional teams to activate arenaflex employees and drive customer engagement
• Participate in ongoing training and development programs to stay up-to-date on the latest marketing trends and best practices
• Take on new challenges and responsibilities as the company grows and evolves

Work Environment and Company Culture

arenaflex is a remote-first company, with a team of talented professionals working from all over the world. We're committed to creating a culture that's open, collaborative, and inclusive, with a focus on helping our employees grow and develop their careers. As a Director of Social Media, Community, and Customer Marketing, you'll be part of a lean, remote team that's empowered to own their roles and make a meaningful impact on the business.

Compensation, Perks, and Benefits

arenaflex offers a competitive compensation package, including a salary, benefits, and perks. As a Director of Social Media, Community, and Customer Marketing, you'll be eligible for:

• A salary that's competitive with industry standards
• Benefits, including health insurance, retirement savings, and paid time off
• Perks, including a generous budget for professional development and a flexible work schedule
• The opportunity to work with a talented team of professionals who are passionate about marketing and customer engagement

How to Apply

If you're a motivated and experienced marketing professional who is passionate about social media, community building, and customer engagement, we'd love to hear from you. Please submit your application, including your resume, cover letter, and portfolio of work. We can't wait to hear from you! Apply for this job