Product Marketing Specialist (Product Launch Focus)
Advanced Wireless Communications is seeking a Product Marketing Specialist to join their Marketing Team. This role is responsible for ensuring product readiness from a marketing perspective, coordinating product launches, and creating the necessary materials to support successful market entry.
Responsibilities
- Own product readiness from development through launch by coordinating across teams and creating supporting materials:
- Define required deliverables and build timelines
- Track progress and ensure completion across teams
- Keep product work aligned with marketing plans
- Gather and clarify product details from Product and Engineering
- Lead communication across Marketing, Sales, and Product
- Translate technical information into clear, usable content
- Build and execute go to market plans based on direction from marketing leadership
- Support sales enablement by ensuring materials and messaging are ready for product launches
- Create and maintain product documentation including guides, setup instructions, labels, and reference materials
- Design and format materials using templates and brand guidelines in Adobe InDesign, Illustrator, and Photoshop
- Support creation of product related videos and visual assets
- Ensure accuracy with Product and Engineering
- Keep materials organized and up to date
Skills
- Strong organizational and coordination skills
- Comfortable working with technical teams and learning complex products
- Ability to identify gaps, ask questions, and follow through
- Clear communication and attention to detail
- Proficiency in Microsoft Office tools
- Experience in product marketing, marketing coordination, or a related role
- Proficiency in Adobe InDesign, Illustrator, and Photoshop required
- Ability to create and format professional documentation using templates and brand guidelines
- Experience in a cross functional or product focused environment is a plus
- Applicants must be located in the Greater Minneapolis St. Paul area or open to occasional travel to our Lakeville, MN headquarters
Benefits
- Competitive pay and benefits
Company Overview