PR & Communications Director
Fitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. We’re filling this role for a global brand at the forefront of longevity and health optimization, redefining how people approach performance, wellbeing, and long-term health.
About the Role
The PR & Communications Director, Americas will be responsible for building, elevating and protecting the company’s brand reputation across the U.S. and the broader Americas region, with a strong focus on the U.S. as a strategic growth market. This is a high-impact, externally facing leadership role, designed for a well-connected communications expert with a proven track record in premium/luxury brands, ideally within health, wellness, longevity, or lifestyle sectors. This role will be instrumental in shaping the company’s perception as a leading global authority in health optimization and longevity.
Responsibilities
PR Strategy & Brand Positioning
- Define and execute the PR & Communications strategy for the Americas, aligned with global brand objectives
- Position the company as a category-defining leader in longevity and proactive health
- Lead storytelling across key verticals:
- Longevity & preventive medicine
- Executive health & performance
- Women’s health & hormonal optimization
- Regenerative therapies & advanced diagnostics
- Lifestyle transformation & healthspan
Media Relations & Earned Media
- Own and grow relationships with top-tier media outlets
- Secure high-impact coverage, features, profiles, and expert placements
- Actively manage media pipeline, ensuring consistent top-tier visibility
Network, Influencers & Thought Leaders
- Leverage and expand a strong network of:
- Editors, journalists, and producers
- Top-tier podcast hosts and platforms
- KOLs in health, longevity, biohacking, performance, and luxury lifestyle
- Identify and activate ambassadors and credible voices aligned with the company’s positioning
- Drive participation of internal experts in high-authority conversations and platforms
Partnerships & Brand Collaborations
- Develop strategic partnerships with:
- Leading health & wellness brands
- Longevity platforms and communities
- Premium/luxury lifestyle brands
- Corporate and executive networks
- Structure collaborations that generate:
- Visibility
- Credibility
- Qualified demand
Events, Experiences & Market Activation
- Lead PR-driven events across key feeder cities (NYC, Miami, LA, Mexico City, Vancouver, Toronto, etc.)
- Media luncheons and press events
- Thought leadership panels
- Scientific and longevity-focused activations
- Support flagship global moments
- Ensure presence in relevant high-level ecosystems (private clubs, curated communities, industry events)
Executive & Medical Thought Leadership
- Position founders, executives, and medical experts as:
- Global authorities in health optimization and longevity
- Secure speaking opportunities, interviews, and editorial placements
- Shape narratives that reinforce scientific credibility and aspirational lifestyle positioning
Crisis & Reputation Management
- Act as guardian of brand reputation in the region
- Develop and implement crisis communication frameworks
- Ensure message consistency and alignment with global standards
Performance & Reporting
- Define and track PR KPIs:
- Tier 1 media coverage
- Share of voice
- Brand sentiment
- Audience reach and quality
- Provide monthly and quarterly reporting to leadership
Qualifications
- Experience: 10+ years in PR, Communications, or Brand Communications leadership roles
- Proven experience in:
- Luxury hospitality, wellness, health, or lifestyle brands
- Preferably proactive health, longevity, or performance-driven brands
- Demonstrated success driving high-impact earned media and brand visibility
- Network: Established personal relationships with:
- Top-tier media editors and journalists
- Leading podcast hosts and platforms
- Influencers and KOLs in health, wellness, and lifestyle
- Strong access to the U.S. media ecosystem and cultural tastemakers
Apply tot his job Apply To this Job