Sr Email Strategy Manager (Remote- WI/IL)

Sr Email and Data Strategy Manager - Are you ready to make a difference?

We're firm believers that schools should be the most incredible spaces on earth, designed to inspire students to reach, dream, and find success. Our workplace mirrors this philosophy, fostering a similar atmosphere for growth. Here, we not only encourage creativity and collaboration but also empower employees to determine their unique path towards success. Ready to be a part of this transformative journey?

Job Summary: The Senior Manager of Email Strategy is responsible for leading a team in the development and execution of comprehensive email marketing strategies that enhance customer engagement, drive conversions, and optimize the overall customer journey. This role oversees email campaign management, customer segmentation, and life-cycle journey mapping leveraging Salesforce Marketing Cloud (SFMC) and Data Cloud to deliver personalized and impactful email experiences. The Senior Manager will work closely with cross-functional teams to align email strategies with broader business objectives and ensure seamless integration across all touchpoints. As a team leader, this individual will mentor, guide, and manage a team of email marketing professionals and Salesforce Marketing Cloud admins, fostering a collaborative and high-performance environment.

Work Location

• This will be a remote role.  Ideal candidates will be located in the WI or IL area.  

Compensation Information

• Annual salary range of $100,000-$105,000 with a defined annual incentive plan.

What you’ll do

• Team Leadership & Development: Lead, mentor, and develop a team of marketing automation professionals providing strategic direction and fostering a culture of innovation and collaboration.
• Salesforce Marketing Cloud and Data Cloud: Oversee the strategy and implementation of both platforms to enhance data-driven marketing efforts.
• Email Strategy Development: Design and implement data-driven email marketing strategies that align with the company’s goals, focusing on improving customer engagement and driving conversion rates.
• Customer Journey Mapping: Develop and manage complex life-cycle customer journey maps to identify key touchpoints, utilize real-time data triggers, and optimize the customer experience through targeted email communications.
• Campaign Management: Oversee the planning, execute on, and optimization of email campaigns, including promotional, transactional, and automated emails.
• Segmentation and Personalization: Utilize Data Cloud to create targeted email segments; delivering personalized content to enhance engagement.
• Performance Analysis: Monitor and analyze key performance metrics (e.g., IP health, open rates, click-through rates, conversions) to assess campaign effectiveness and inform strategy adjustments.
• Collaboration: Work with marketing, design, sales enablement, and data teams to ensure email content is aligned with brand guidelines, visual standards, and strategic objectives, including but not limited to lead generation and growth marketing.
• A/B Testing: Conduct A/B testing on email content, subject lines, and design to optimize performance and implement best practices.
• Compliance: Ensure all email communications comply with relevant regulations, including CAN-SPAM, GDPR, and other data protection laws.
• Resource Management: oversee the workflow of the email development team, leverage project management tools (e.g., Aprimo) to ensure projects stay on-task and resources are effectively managed.

What we expect you to bring to the table

• Excellent leadership and project management skills
• Effective communication skills – both oral and written
• Team-player. Customer-centric attitude/disposition

Minimum Required Qualifications

• Minimum of 7 years of experience in email marketing, with a focus on strategy and customer journeys.
• Proven experience leading and developing a team in an email marketing function
• Proven track record in developing and managing email marketing strategies, customer segmentation, and analytics/reporting.
• Strong expertise in Salesforce Marketing Cloud, Data Coud, and Journey Builder.
• Experience with A/B testing, personalization, and compliance with email marketing regulations.
• Direct supervisory experience of small to mid -size team or equivalent matrix management experience
• Experience with full cycle contact center environment to include inbound, outbound calls, text, email, and chat.
• Strong analytical skills and reporting of key performance indicators and success measurements.
• Strong computer technical skills – MS Office

Education and/or Certifications Required

• Bachelor’s degree in Marketing, Business, or a related field.

Benefits Package: We offer a comprehensive benefits package including Medical, Dental & Vision (effective day 1) basic life insurance, disability coverage, PAID parental leave, wellness programs, Health Savings Accounts, Flexible Spending Accounts, 401k, Educational Reimbursement, UNLIMITED paid time off and so much more!

We’re determined to positively impact the future, one child at a time.

If you share our passion, we need to talk.

Just imagine what we could do together.

Physical and Mental Demands

• While performing the duties of this job, the employee is frequently required to sit, hear, use hands to type data, use a personal computer and telephone. This employee may occasionally have to operate business machines. Specific vision abilities required in this job include close vision and the ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Mental demands include multi-tasking, decision making, problem solving, comparing, copying, computing, compiling, analyzing, coordinating, and synthesizing data.

Additional Information

• The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
• School Specialty, Inc. is a Drug-Free Workplace. All applicants are subject to a drug screen and background check as a condition of employment. 
• EEO/AA including Vets and Disabled
• If you need reasonable accommodation for any part of the employment process, please contact us by email at [email protected] and let us know the nature of your request and your contact information.

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Job Grade: 13