Sales Manager Trade Projects

About Signify

Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond.

At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career.

Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. 

More about the role

Job Summary

Key Areas of Responsibility

• Leads and motivates sales team to meet and exceed sales and other financial and operational targets while driving growth initiatives. Drives sales team engagement and fosters a culture of accountability to enhance team performance and motivation.
• Delivers on financial targets by achieving revenue, margins, and sales productivity efficiency targets within the assigned geographical area.
• Identifies high-potential sectors, customers, and partners and drive initiatives for market share growth in the lighting business.
• Establishes high levels of customer partnership and satisfaction through proactive relationship management and responsiveness to customer needs. Builds senior-level relationships with end users, contractors, developers, and government bodies.
• Develops the skills of sales specialists and KAMs on products, systems and sales competencies, in order to build a high-performing, technically competent sales team.
• Oversees the project sales funnel across the region, ensuring healthy opportunity pipelines, accurate forecasting, and timely deal closures.
• Coordinates with internal teams to ensure seamless execution of large projects and customer satisfaction.
• Strengthens relationships with System Integrators, ensuring they are trained, certified, and motivated to promote the company’s lighting solutions.

Critical Experiences

• Bachelor’s degree in Business Administration, Sales, Marketing, Engineering, or a related field.
• Minimum 5 years of progressive experience in sales and commercial leadership, including managing regional sales teams and delivering revenue and margin targets.
• Proven experience in complex B2B sales environments, ideally within lighting, construction, BMS solutions, projects, systems, or technology‑driven solutions.
• Strong leadership and people‑management skills, with experience in coaching, developing, and retaining high‑performing sales teams.
• Advanced stakeholder management capabilities, including senior‑level customer engagement and cross‑functional collaboration.
• Strong commercial acumen, with demonstrated ability to manage pricing, profitability, forecasting, and performance KPIs.
• Solid market awareness, analytical thinking, and the ability to adapt sales strategies to changing market dynamics.
• Sales management, leadership, or commercial certifications are an advantage but not mandatory.

Everything we’ll do for you

You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. 

Come join us, and together we can light up the future.