Creator & Social Proof Manager

Company Summary At EyePromise, every product is rooted in clinical science and built on a foundation of trust, reflecting a broader vision to help people see the moments that matter most. For more than 20 years, the company has developed eye care solutions that combine rigorous research with real-world results. Guided by a commitment to continuous improvement, EyePromise partners with leading optometrists and ophthalmologists to create clinically informed formulas that deliver meaningful, lasting impact—supporting better vision today and into the future.

Creator & Social Proof Manager

Location: Remote (U.S.)

About the Role

EyePromise is building a modern, practitioner-led growth engine grounded in science, credibility, and trust.

The Creator & Social Proof Manager sits within the Creator & Medical Credibility Pod and reports to the Head of Marketing.  This role is responsible for building organic brand storytelling, creator-driven credibility, and compliant social proof at scale.

This role will lead core brand and product level storytelling, helping to build brand through cohesive, actionable master assets that accelerates channel level growth.

This role will also own how we show up organically—translating medical authority, practitioner advocacy, and real customer outcomes into compelling content that builds trust and fuels growth across channels.

You will create a steady engine of reusable, high-quality content that supports both brand building and performance marketing.

Why EyePromise

• Purpose-driven brand: Help people see better and live better through science-backed solutions 
• Build from the ground up: Opportunity to shape a modern creator and content engine 
• High impact: Content and social proof directly fuel conversion, retention, and practitioner adoption 
• Cross-functional exposure: Work at the intersection of brand, medical, growth, and CX 
• Operator culture: Fast-moving, hands-on, and focused on real outcomes

Key Responsibilities

Brand, Product, and Campaign Playbooks

• Own development and ongoing optimization of high impact, action-oriented brand / product playbooks that anchor and inform how the brand shows up in the market 
• Develop campaign playbooks that capitalize on seasonal and/or contextually relevant moments and drives incremental growth 

Organic Content & Social Strategy

• Own organic content strategy and social calendar across key platforms 
• Develop educational, brand storytelling, and product content rooted in medical credibility 
• Ensure consistent, high-quality brand voice and messaging across organic channels 

Creator & Social Proof Development

• Build and manage a network of creators, practitioners, and ambassadors 
• Source, vet, and activate creators aligned with brand and compliance standards 
• Capture testimonials, doctor POV, and patient stories to build credible social proof 

Content Production & Asset Development

• Lead content capture at marquee events, trade shows, and practitioner activations 
• Develop modular, reusable content for use across organic, paid, and lifecycle channels 
• Build and maintain a structured content library accessible across teams 

Social Channel Ownership

• Own day-to-day management of organic social channels (posting, engagement, community interaction) 
• Drive engagement and audience growth while maintaining compliance standards 
• Monitor performance and optimize content based on engagement and reach 

Cross-Functional Collaboration

• Partner with: 
  • Medical team to ensure accuracy and compliance of all content 
  • Growth team to supply approved assets for paid amplification 
  • ECP/Activation team to capture and repurpose event-based content 
  • CX & CLV team to integrate social proof into lifecycle journeys 

Performance Tracking & Reporting

• Track and report on organic performance (engagement, reach, content output, creator contribution) 
• Measure impact of social proof on downstream metrics (conversion, retention, trust signals) 
• Provide regular updates on content performance, creator effectiveness, and growth opportunities 
• Continuously refine content strategy based on performance insights 

What Success Looks Like

• Steady, scalable pipeline of high-quality, compliant organic content 
• Strong engagement and growing organic presence across channels 
• Robust library of creator, doctor, and patient-driven social proof 
• Growth team actively leveraging content for paid and conversion 
• Increased trust and credibility reflected in performance metrics