Demand Generation Manager

This is a remote position.

Lead the design, execution, and optimization of ETS's full-funnel marketing infrastructure—owning everything from paid media strategy and CRM automation to pipeline measurement and revenue attribution. This role bridges marketing and sales, ensuring lead quality, conversion efficiency, and clear ROI accountability across all demand generation channels.

Funnel Architecture & Conversion Optimization:

Design and build full-funnel marketing architecture—mapping the complete customer journey from ad impression through MQL, SQL, opportunity, and closed won.

• Conduct monthly funnel analysis to identify drop-off points and implement fixes
• Run A/B tests on lead funnels and optimize for conversion and client experience

Paid Media Strategy:

Own paid media architecture across Google Ads, YouTube, and Meta platforms, including managing agencies and directing campaign structure, audience targeting, creative strategy, and budget allocation.

Marketing Technology & Data Infrastructure:

Manage the marketing technology stack and ensure data integrity across: Zoho CRM, Zoho Marketing Automation, Google Analytics, and ad platform integrations.

• Develop the marketing attribution model: UTM tracking, multi-touch attribution, and revenue attribution by channel

Attribution & Reporting:

Build real-time dashboards reporting on funnel metrics, channel performance, cost per acquisition, and campaign ROI

Sales Alignment:

Build and refine Zoho CRM workflows in partnership with sales—lead scoring, auto-assignment, SLA enforcement.

• Define and enforce MQL/SQL criteria; own the marketing-to-sales hand-off process
• Coordinate with sales leadership to gather feedback on lead quality, understand conversion patterns, and adjust targeting
• Review and optimize automated nurture sequences across email, text, and call touchpoints

Requirements

CRM & Marketing Automation:

• Deep expertise with CRM platforms (Zoho strongly preferred
• Deep Hands-on experience building marketing automation workflows and lead nurture sequences
• Experience implementing Meta Conversions API (CAPI) or similar server-side tracking
• Hands on experience with Meta Ads Manager, Google Ads, YouTube Ads
• History or proven strategic direction resulting in measurable upside

Paid Media & Analytics:

• Hands-on experience with Meta Ads Manager and Google Ads at scale
• Strong analytical skills—comfortable with funnel metrics, conversion rate analysis, and attribution
• Experience managing ad agency relationships and vendor performance oversight

Preferred Qualifications:

• Experience in B2B professional services, tax, or accounting industry marketing
• Zoho CRM certification or deep platform expertise
• Experience marketing specialty tax services (cost segregation, R&D tax credits, etc.)
• SQL or data querying skills for custom analysis
• Google analytics 4 certification or advanced GA experience
• Experience scaling marketing function from $25m to $50m+ company revenue
• Thorough understanding of MQL-to-SQL conversion at sale

Education/Certification:

• Bachelor's degree in Marketing, Business, Data Analytics, or related field;
• 5–8 years in growth marketing, demand generation, or revenue operations roles. Proven track record of improving MQL-to-SQL conversion rates at scale.

Language Skills:

• Ability to write reports, business correspondence, and operational documentation.
• Ability to effectively present information and respond to questions from managers, sales staff, clients, and the general public.

Reasoning Ability:

• Ability to solve practical problems and analyze data to support sales performance and operational improvements.
• Ability to interpret a variety of instructions furnished in written, oral, or schedule form.

Computer Skills:

• Knowledge of CRM software (ZOHO preferred), Excel, Microsoft Word, Outlook, and sales reporting tools.

Benefits

Medical, Dental, Vision, Basic Life, Vol Life, Short-Term Disability, LTD, Doctegrity, ID Theft, Legal, Pet, 401k, PTO, and much more!