[Remote] Associate Product Marketing Manager
Note: The job is a remote job and is open to candidates in USA. Golden Software is seeking a highly organized and meticulous Associate Product Marketing Manager to drive their go-to-market campaigns and customer acquisition efforts. This role focuses on the tactical delivery of product-related marketing assets and aims to improve product adoption and customer engagement through high-quality marketing.
Responsibilities
- Improving product adoption and customer engagement through high-quality marketing
- Ensuring marketing material for product launches is smooth, aligned, and impactful across all teams
- Synthesizing complex product features into clear value propositions and messaging pillars (the foundational “why” and “so what”) that enable Marketing and CS to create high-impact emails, social content, and blogs
- Execute post-sale lifecycle marketing (onboarding, integration, retention campaigns)
- Create and optimize in-app messaging and Customer Success communications
- Partner with Product and Customer Success to align adoption strategies
- Monitor campaign and adoption performance and recommend improvements
- Deliver launch content that supports both new sales and up-sell opportunities
- Coordinate cross-functional launch readiness and communication
- Produce and finalize launch assets (graphics, short-form video, animations)
- Conduct competitive research to inform messaging and positioning
- Support long-tail adoption and lead-generation campaigns
- Produce and optimize marketing content across channels, including short-form video, animations, technical white papers, etc
- Conduct regular personal interviews with users and stakeholders
- Develop deep product and customer understanding to inform messaging
- Support Product Discovery by testing and validating messaging early
- Apply strong visualization and design principles to communicate value clearly
- Maintain and organize the marketing content and digital asset library
- Enforce naming conventions and conduct regular content audits
- Make it easy for Sales, Marketing, and Customer Success to access and use the right assets
Skills
- Exceptional written and visual communication skills
- Highly detail-oriented and hold yourself to a high execution standard
- Thrive in a self-directed, remote environment with high ownership
- Enjoy turning strategy into concrete deliverables and campaigns
- Technically curious and able to quickly learn complex products
- Can manage multiple initiatives without losing momentum or quality
- Eager to collaborate cross-functionally with Product, Sales, and Customer Success
- Experience executing product marketing, lifecycle marketing, or GTM campaigns
- Strong technical fluency across marketing, CRM, and collaboration systems (HubSpot, Jira, Confluence, CMS platforms, analytics tools)
- Experience with visual asset production
- Strong working knowledge of Google Workspace (Docs, Sheets, Slides)
- Familiarity with technical, scientific, or data-driven products
Benefits
- Competitive compensation package
- Optional team events held in Colorado a couple of times per year
- Travel for in-person team and company meetings is required 1–4 times per year
Company Overview