Brand Incubation Manager
Downeast Cider House is seeking a Brand Incubation Manager to lead the development and launch of new beverage brands. This role involves identifying market opportunities, developing product concepts, and collaborating with various teams to bring ideas to fruition.
Responsibilities
- Identify Opportunities
- Monitor trends, consumer behavior shifts, and competitor activity
- Identify whitespace opportunities and translate them into actionable ideas for new products or brands
- Develop Concepts
- Turn insights into compelling brand and product concepts
- Collaborate with creative and R&D teams to shape the core idea, flavor direction, and brand identity
- Build Testable Products
- Lead the development of new products, including creative direction, packaging design, pricing, and go to market strategy
- Partner with R&D and Ops to turn concepts into real, shelf-ready products
- Test in Market
- Design in-market pilot strategies
- Launch tests quickly and efficiently, balancing speed with actionable learning
- Track Performance
- Use both qualitative and quantitative data to evaluate product and brand performance
- Monitor consumer feedback, velocity, and trade response
- Make Recommendations
- Deliver clear, data-backed recommendations on each test (kill, adjust, or scale)
Skills
- 1-3 years of experience in either consulting or sales
- Comfortable working in a fast-paced, entrepreneurial environment
- Exceptional interpersonal skills and ability to interact effectively across functions and organizations
- Ability to effectively manage projects from start to finish
- Good judgment and taste (ability to identify good ideas and know what looks / sounds good and what doesn't)
- Proficient with consumer research and syndicated data
- Product development experience (including creative design)
Benefits
- Unlimited paid time off
- Paid holidays
- 401k with 4% company match
- Health and dental insurance
- Company provided short term disability insurance
- Computer Stipend
- Company-wide celebrations, including a summer offsite and holiday party
- Cider allowance (how big is your fridge)
Company Overview