Business Intelligence (BI) Analyst
HealthCentral is a health experience company reshaping how people understand and navigate life with chronic, serious, and rare conditions. They are seeking a Business Intelligence (BI) Analyst to develop campaign performance data products and turn multi-source data into actionable insights for internal teams and clients. This role involves collaborating with various teams to improve data pipelines and reporting systems.
Responsibilities
- Own the development of campaign performance data products (dashboards reporting frameworks, and insight layers)
- Translate complex, multisource data into clear decision-oriented insights and narratives
- Identify performance drivers, trends, and opportunities across campaigns, content, and audiences
- Evolve reporting from descriptive to diagnostic and prescriptive insights
- Design and maintain scalable BI dashboards for internal and client use
- Define and standardize core metrics, business logic, and calculation frameworks
- Integrate data from multiple sources (e.g., Sigma, Adobe Analytics, ad servers) into unified a unified reporting layer
- Pull and validate data from Sigma dashboards (core reporting layer)
- Work with teams to integrate data from sources like Adobe Analytics and ad servers (e.g., DFA/DCM)
- Help define and document data logic and calculation rules (e.g., exclusions, standardizing metrics)
- Help transition reporting from manual workflows to automated, productized reporting systems
- Support development of AI-assisted reporting and insight generation workflows
- Ensure consistency and scalability across reporting templates and outputs
- Continuously improve data quality, validation processes, and system reliability
- Collaborate with product to share reporting experiences and client facing data tools
- Ensure data products effectively support client needs and use cases
- Work with Analytics/Engineering on data integrity, pipeline improvements, and enhancements
- Embed optimization insights into scalable reporting and dashboard experiences
Skills
- 1-3 years in BI Analytics, digital marketing analytics, or data focused roles
- Experience working with campaign performance or user engagement data
- Experience with BI tools (Sigma, Tableau, Looker, or similar)
- Familiarity with analytics platforms (Adobe Analytics or similar)
- Working knowledge of data modeling concepts and metric standardization
- Strong Excel skills
- Ability to move beyond reporting to insight generation and problem solving
- Strong attention to detail with a focus on data accuracy and consistency
- Curiosity for improving systems, not just outputs
- Ability to translate data into clear, actionable narratives for stakeholders
- Comfortable creating client-ready deliverables and dashboards
- Strong cross-functional collaboration skills
- Experience in healthcare, pharma, or regulated industries
- Exposure to programmatic media, DSPs, or ad tech ecosystems
- Familiarity with AI tools or automation workflows in analytics
- Basic SQL knowledge
Benefits
- Comprehensive medical/dental/vision benefits
- 401K
- 21 days PTO
- 6 Wellness Days
- 2 Volunteer Days
- 2 Floating Holidays
- An extensive holiday schedule
- Summer Fridays
Company Overview