Strategist, Business Solutions
Horizon Next is an innovative and data-driven marketing organization that focuses on strategic leadership to foster growth for clients through brand strategy and analytics. The Strategist, Business Solutions role involves supporting senior strategists in media planning, managing accounts, and contributing to team mentorship.
Responsibilities
- Use your understanding of the media planning process to support Senior Strategist and Supervisor across a multitude of client deliverables
- Manipulate and analyze large datasets including TV attribution models and their outputs; own reporting for all traditional channels, pulling data and providing insights, create reports to showcase findings
- Create, format, and update flowcharts; ensuring Assistant’s output is accurate
- Collaborate on the development of POVs for new media opportunities, on an ongoing basis
- Responsible for utilizing consumer research and competitive intelligence tools (MRI, Cadence, AdIntel)
- Continue to strengthen understanding of media strategy and applications
- Prepare and distribute traffic instructions, partner with Traffic team to track deadlines and deliverables, responding to any inquiries appropriately
- Facilitate the billing and budget maintenance process
- Responsible for organization of team documents and process materials
- Establish frameworks and templates for presentations decks and team projects
- Collaborate with Senior Strategist and Supervisor to identify problems and recommend solutions
- Keep Senior Strategist and Supervisor updated on the status and timing of deliverables
- Engage and effectively interact with other Horizon Next departments, i.e. Investment, Traffic, Operations
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Strategists, onboard new Strategists)
Skills
- A strong writer, presenter and communicator
- An independent worker with strong time management and organization skills
- A problem solver with the ability to develop creative solutions
- A strong team player, willing to roll up your sleeves
- Nimble and flexible with ability to succeed in a fast-paced environment
- Detail oriented with a commitment to follow through
- A supporter of and advocate for diversity, equity and inclusion
- 1+ years previous media planning experience
- Basic understanding of advanced analytics and performance media
- Understanding of media math and advertising terminology
- Skilled in Excel and PowerPoint with the ability to discuss how those functions can or should be applied relative to the media planning process
- Proficiency in basic functions within systems and tools related to the media planning process (i.e. media management system, billing system, competitive and targeting tools)
Benefits
- Health insurance coverage
- Life and disability insurance
- Retirement savings plans
- Company paid holidays
- Unlimited paid time off (PTO)
- Mental health and wellness resources
- Pet insurance
- Childcare resources
- Identity theft insurance
- Fertility assistance programs
- Fitness reimbursement
Company Overview