Sr. Director, LATAM COE

About Samyang America

Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality.

Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture.

At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.

If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!

Position Summary:

The Senior Director, LATAM COE will serve as a regional commercial and operational leader, overseeing sales governance, business operations, and marketing leadership across Latin America, including Mexico, Brazil, and all central & south America countries.

This role partners closely with U.S. Sales & Marketing leadership, ensuring regulatory compliance, operational excellence, and strong brand and commercial execution across diverse LATAM markets.

Key Responsibilities

• Lead and oversee sales governance, commercial regulation, and business operations across LATAM markets, ensuring compliance with local laws, trade regulations, and internal policies.

• Establish, standardize, and continuously improve regional sales operating models, processes, and controls.

• Support legal entity setup, market entry, and ongoing compliance for Mexico, Brazil, and additional South American countries in close collaboration with HR, Legal, Finance, and Tax teams.

• Manage and review distributor, 3PL, and key commercial contracts, providing guidance and oversight on operational and regulatory matters.

• Act as the regional owner of sales performance management, analyzing KPIs, identifying gaps and opportunities, and supporting sales strategy through data-driven insights.

• Consolidate and interpret market, sales, and financial data across countries to support strategic planning, pricing decisions, and portfolio optimization.

• Serve as the regional Marketing leader for LATAM, ensuring brand consistency, strategic alignment, and high-quality execution across all markets.

• Develop and execute regional marketing strategies and campaigns in alignment with U.S. and global direction, while effectively localizing for LATAM markets.

• Establish marketing guidelines, best practices, and operating frameworks, and actively coach and guide regional Marketing teams.

• Lead market and consumer intelligence efforts, including competitive analysis, retail and channel trends, and consumer behavior insights, translating findings into actionable commercial strategies.

• Drive cross-functional collaboration between Sales, Marketing, Operations, and HQ teams, serving as the central communication and coordination hub for LATAM.

• Partner closely with U.S. Sales & Marketing leadership to design and execute regional growth initiatives, sales programs, and strategic commercial priorities.

• Provide clear leadership and direction in a complex, multi-country, matrixed environment, influencing stakeholders across regions and functions.

Qualifications

• 15+ years of experience in Sales, Marketing, Business Operations, or Commercial Leadership roles, with significant exposure to LATAM markets.

• Proven experience leading multi-country or regional commercial operations.

• Strong background in sales regulation, business operations, and commercial governance.

• Demonstrated ability to work closely with U.S.-based Sales and Marketing teams.

• Strategic mindset with strong execution capability.

• Fluent in English; Spanish required, Portuguese strongly preferred.

The base salary for this position is between $140,000.00 and $170,000.00 per year. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.

Equal Employment Opportunity Employer:

Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.