CRO Specialist (High-Ticket Funnels)

Company Description

We operate a high-ticket online education business generating approximately USD $1M per month through paid acquisition and a call-based sales system. Our offers are premium, our demand is proven, and top-line revenue is stable. The focus now is efficiency. We are entering a margin optimization phase with the goal of increasing profit per booked and shown call, improving cash collection, and tightening revenue mechanics across the funnel. This is not a growth-at-all-costs phase. This is about clarity, leverage, and disciplined execution. We value speed, ownership, and direct thinking. Decisions are expected to tie back to cash collected, not surface-level metrics or cosmetic optimizations. Role Description This is a contract-based, remote role for a Conversion Rate Optimization Specialist (High-Ticket Funnels). The role is highly outcome-driven and works directly with the founder and revenue stakeholders. -Your mandate is simple in definition and demanding in execution: increase profit per show. -You will own funnel performance across the full high-ticket journey, from paid traffic through booked calls, show rates, closes, payment structure, and backend monetization. -This is not an ecommerce or SaaS role. It requires a clear understanding of call funnels, sales psychology, and unit economics. -This engagement begins as a focused 30 to 60 day sprint. Continued work is based entirely on measurable financial lift.

Responsibilities

• Audit the end-to-end funnel from ad click to cash collected and identify revenue leakage
• Diagnose booking conversion issues, show rate friction, and pre-call drop-off points
• Evaluate payment flow structure, including PIF framing, payment plans, and order bumps
• Assess pre-call nurture sequences for intent, commitment, and show quality
• Prioritize tests based on impact to profit per show and speed of execution
• Design and execute CRO tests tied directly to cash outcomes, not vanity metrics
• Quantify expected upside and downside before tests are launched
• Report clearly on what is leaking money, what is being tested first, and why
• Collaborate with sales and marketing to align funnel changes with buyer psychology What Success Looks Like
• Higher profit per shown call
• Improved show rates without sacrificing lead quality
• Increased PIF uptake and stronger cash collection
• Clear visibility into which funnel levers drive margin fastest
• Actionable testing insights that compound over time Qualifications
• Proven experience optimizing high-ticket, call-based funnels
• Strong grasp of sales psychology, not only page-level conversion tactics
• Ability to think in unit economics and cash flow, not abstract conversion rates
• Track record of producing measurable revenue or profit improvements
• Comfort making fast decisions with imperfect data
• Clear, direct communicator who can explain what matters and why Experience with online education, coaching, or service-based high-ticket offers is a strong advantage. Created at 2026-03-12 06:36:57 Updated at 2026-03-12 06:39:37 Location: Remote (International); About Lilarecruit: ## About us Lila Recruit is a recruitment company focused on making recruitment easy and affordable worldwide. ## Team background Not specified on the provided company description. ## Benefits and perks Not specified on the provided company description. ## Why you should work here
• Mission-driven focus on making recruitment easier and more affordable globally
• Opportunity to contribute to a product/service with worldwide reach Open positions:
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