Associate, Analytics & Marketing Strategy

Delhi/Remote, Fluency in English

Strengthen Labhya's digital presence through analytics, website management, and insight-driven strategy. This role combines data and storytelling to improve communication effectiveness and enable informed decision-making.

Role Expectations

*All the below-mentioned tasks would be key to your role. The following requirements are not mentioned in order of priority.

Website Management

• Support implementation and ongoing maintenance of Labhya Website, including vendor management, routine updates, and documentation of maintenance processes.
• Execute website content updates and basic structural optimization to improve clarity, accessibility, and user engagement.
• Conduct regular and consistent website audits to identify low-engagement pages, content gaps, and usability issues.

Data Analytics

• Track and analyze monthly and quarterly performance data across the Labhya website and social media platforms.
• Prepare structured monthly and quarterly analytics reports for internal review and discussion, and communication strategies and workshops
• Maintain analytics dashboards and trackers using tools such as Google Analytics, Google Search Console, and spreadsheets.
• Implement baseline SEO best practices across website content, including meta tags, internal linking, page structure, and basic keyword placement.
• Conduct fundamental SEO checks to ensure searchability and indexing health (advanced SEO strategy is not required).

Strategy

• Support communications and brand audits, including reviews of messaging consistency, Labhya's USP, tone, content mix, and alignment across platforms.
• Develop and execute innovative communication and social media strategies aligned with organizational goals.
• Assist in identifying gaps, inconsistencies, and opportunities for improvement in Labhya's communications.
• Support the development of communications strategy decks by compiling research and structuring slides.
• Collaborate with content, design, audiovisual, and other teams to ensure timely execution of tasks, updates, audits, and reporting requirements.
• Maintain clear documentation of processes, trackers, and outputs to ensure continuity and consistency.

Educational Qualification

Bachelor's degree in communications, marketing, analytics, or a related field.

Experience

• 1–3 years of full-time professional experience in communications, digital analytics, website management, or related roles.

Characteristics

• Hands-on experience working with websites and content management systems (CMS) for routine updates and optimization.
• Familiarity with tools such as Google Analytics and Google Search Console for tracking and performance analysis.
• Basic understanding of SEO fundamentals, including on-page optimization, site structure, and metadata.
• Experience in tracking, analyzing, and interpreting web and social media performance data.
• Experience conducting desk research and synthesizing findings into structured documents or presentations.
• Comfortable using Google Suite (Sheets, Docs, Slides) and tools such as Canva for communication and reporting.
• Detail-oriented and process-driven, with disciplined and consistent execution across tasks and timelines
• Strong communicator in English, comfortable collaborating across teams and tracking progress systematically

• Organized and reliable in managing workflows and deadlines

• Open to feedback with a focus on continuous improvement

• Analytical and curious, with an interest in using data to strengthen communication effectiveness

If you're someone who's driven by purpose, excited to build, and energised by ambiguity in service of children's wellbeing,, we'd love to hear from you. We care more about your drive, alignment, and willingness to build in the grey than ticking every box