Senior Copywriter

This isn’t a ‘write some blogs’ kind of role. You’ll be shaping the messaging that fuels real revenue across campaigns, sales, and brand. Rankings.io is a law firm marketing agency built for elite lawyers focused on turning visibility into signed cases. We help firms turn SEO, paid media, websites, and AI-search visibility into measurable growth across the markets that matter most.

We’re hiring a Senior Copywriter to lead performance-driven messaging across Rankings.io, PIM, and PIMCON. Sitting within the Brand Marketing team, this role will shape how our brand shows up across campaigns, web, thought leadership, and sales touchpoints, partnering closely with creative, SEO, paid media, sales, and leadership to strengthen voice consistency, brand authority, and the trust that fuels long-term pipeline growth.

Responsibilities

• Write campaign copy across paid social, web, email, brand initiatives, and webpages
• Build case studies, proof stories, and client-success narratives
• Create email nurture sequences and lifecycle campaigns
• Support sales enablement with decks, proposals, and one-pagers
• Write pages in collaboration with SEO specialists for SEO/AI search visibility copy
• Lead PIM and PIMCON event pages, sponsor copy, and speaker promotions
• Develop CTA frameworks, messaging tests, and conversion experiments
• Help establish brand and messaging standards across the organization

Requirements

• 5-8+ years of copywriting experience in B2B, agency, SaaS, legal, or high-consideration services
• Proven experience writing for paid media, social, lifecycle, websites, and sales enablement
• Strong understanding of CRO, funnel stages, and audience psychology
• Ability to translate marketing concepts into clear, outcome-driven messaging
• Experience collaborating with SEO, paid media, design, and sales teams
• Exceptional storytelling skills with a bias toward measurable outcomes
• Excels at shifting tone of voice for different audiences / channels
• Strong cross-collaboration skills across marketing and sales
• Ability to thrive in a fast-moving, high-performance environment
• A portfolio or work samples showcasing relevant copy (campaigns, landing pages, email, case studies, etc.).

Benefits

• Starting salary of $80,000
• Work remotely from home
• Unlimited PTO
• $100 Wellness Reimbursement Program
• Quarterly training stipend for Professional Development
• 401(k) with 3% Employer match (Safe Harbor)
• 100% Health Insurance (including fully employer-funded coverage)

What to Expect in the Interview Process 1. Human Resume Review Your resume will be reviewed by our Talent Acquisition team: real people, not AI. 2. One-Way Video Interview Selected candidates will be sent a link to complete a one-way video interview. Please plan to record in your typical work-from-home environment, ensuring it is well-lit and free of distractions. 3. Live Zoom Interview Candidates who move forward will meet with Talent Acquisition and the Hiring Manager for a live Zoom interview to discuss experience, role expectations, and team fit. 4. Writing Exercise Candidates who advance will complete a short, role-relevant writing assignment designed to reflect the type of work you’d do at Rankings. 5. Final Interview A final conversation with Talent Acquisition and the Hiring Manager to dive deeper into your work, thinking, and overall fit for the team.