Senior Paid Media Specialist
We’re seeking a Senior Paid Media Specialist to own performance outcomes for assigned multi-site healthcare accounts. You will lead strategy and execution across Google Ads, Microsoft Ads, and Meta (bonus: LinkedIn or DSP/programmatic platforms).
Description
Senior Paid Media Specialist
Location: Remote (US-Based)
About Strategy Collective
Strategy Collective delivers healthcare marketing with impact, specializing in private equity-backed, multi-location healthcare organizations. We drive localized patient growth, scale clinic operations, manage marketing ROI, and offer evidence-based strategies rooted in data and domain expertise. We understand the unique complexities of healthcare—from maintaining strict HIPAA compliance to scaling hyper-local patient acquisition campaigns across dozens or hundreds of individual clinics.
Role Overview
We’re seeking a Senior Paid Media Specialist to own performance outcomes for assigned multi-site healthcare accounts. You will lead strategy and execution across Google Ads, Microsoft Ads, and Meta (bonus: LinkedIn or DSP/programmatic platforms).
Because our clients operate across distributed footprints, this role requires a marketer who can seamlessly balance overarching national brand goals with hyper-local geo-targeting and clinic-level budget pacing. This is a senior individual contributor role with leadership expectations in strategy, mentorship, and cross-functional collaboration.
Key Responsibilities
- Multi-Site Account Ownership: Serve as the day-to-day paid media owner for assigned accounts, managing complex campaign structures across multiple regional markets and clinic locations.
- Localized Budgeting & Pacing: Own budget pacing, allocation decisions, and optimization strategies, fluidly shifting spend based on local clinic volume, capacity, and patient acquisition goals.
- Strategic Roadmapping: Develop quarterly strategic roadmaps tied to client objectives, factoring in new clinic acquisitions, de novo launches, and specific medical service-line expansions.
- Healthcare Compliance: Navigate strict healthcare advertising regulations—including HIPAA privacy rules, restricted medical policies, and retargeting limitations on Google/Meta—to ensure flawless execution.
- Outcome-Based Reporting: Build robust reporting that connects localized media spend directly to business outcomes (e.g., qualified patient leads, booked appointments, and Cost Per Patient Acquisition).
- Testing & Experimentation: Develop and own testing frameworks to solve for local market saturation, geo-fencing, and landing page conversion rate optimization (CRO).
- Team Leadership: Mentor Junior and Specialist team members on multi-site account structures, conduct QA reviews on large-scale builds, and provide strategic feedback.
- Cross-Functional Collaboration: Partner with Creative, Content, and Client Strategy teams to align campaigns with the broader patient journey and individual market needs.
Qualifications
- 4–6+ years of multi-channel paid media experience, ideally within an agency, multi-location, or franchise environment.
- Multi-Site Proficiency: Proven ability to manage large-scale, multi-site campaign architectures, budget tradeoffs (national volume vs. local efficiency), and precise geo-targeting strategies.
- Platform Mastery: Deep hands-on expertise in Google Ads and Meta; Microsoft Ads required.
- Healthcare Acumen: Familiarity with healthcare marketing nuances, specifically navigating patient privacy compliance and restricted ad platform policies.
- Strategic & Analytical Mindset: Strong forecasting skills with the ability to translate standard media metrics into actionable business insights.
- Client-Facing Skills: Confident communicator capable of presenting strategic recommendations to clinical leaders, marketing directors, and PE operating partners.
Nice to Have
- LinkedIn or programmatic/DSP experience.
- Experience integrating paid media with healthcare CRMs or EHR/EMR platforms (e.g., Epic, Athenahealth).
- Hands-on experience with offline conversion tracking (OCT) and tying ad clicks to cleared patient appointments in a HIPAA-compliant manner.
Why You’ll Love This Role
- High-Impact Niche: Master the highly sought-after intersection of performance marketing and healthcare/PE growth, making a tangible difference in patient access to care.
- Strategic Ownership: Play a pivotal role in a fast-scaling department where your ideas directly impact clinic growth.
- Leadership Growth: Enjoy leadership, mentorship, and cross-functional influence without the pressure of full HR/people management.
- Career Trajectory: A clear, defined path to a Senior Strategist role as you help grow our client portfolio.