Director, Integrated Marketing
About Lovesac
We are a young-at-heart, fast-growing furniture company, dedicated to helping people fill their homes with Total Comfort™. We do this by designing and innovating furniture solutions that are adaptable, washable, expandable, and delivered right-to-your-door-able, allowing our customers to live the life they want to live.
Our Designed for Life mission started with Sacs, a seat so much better than your classic beanbag made with repurposed Durafoam and designed to reduce environmental impact while providing unimaginable, cloud-like comfort. From there, we expanded the possibility for sustainable furniture with Sactionals, a customizable modular sectional that can be endlessly rearranged to evolve with you. Our product line has grown a lot since our Sacs days, but our goal will always remain the same – to create truly adaptable, comfortable furniture that can be with you for life.
About our Culture
At Lovesac, we strive to be an employer of choice by embodying a culture that encourages team members to think and dream big. We call this Top Ambition. We aim to not only excel within our industry but also make a meaningful impact on the world. Above all else, we’re driven by love (because it matters) and are dedicated to promoting love and happiness in all aspects of our work. It’s about success, of course, but it’s also about making a positive impact on everyone our business touches.
About the Role
The Director of Integrated Marketing is responsible for developing and executing the brand’s integrated marketing strategy, including GTM orchestration, master brand activation and campaign approach to drive new customers, traffic and revenue across all consumer touchpoints. This leader will bring together brand storytelling, data and consumer insights and customer experience and behavior to create cohesive, high-
impact strategies and campaigns that connect the Lovesac brand to culture and consumer, driving relevance. This integrated marketing leader will be responsible for calendar orchestration and strategic positioning to inform seasonal plans, product and category playbooks and partnerships to deliver high impact brand moments. This role is accountable for defining the integrated marketing strategy that connects brand, product, channels, and calendar — ensuring all marketing efforts work together to maximize impact and effectiveness.
This position is remote and will report into Lovesac Corporate HUB based in Stamford, CT. Candidates must fully reside in the United States at all times during employment and should have the ability to travel as needed.
What You’ll Do
- Define the integrated marketing approach and operating model across channels, ensuring clarity on priorities, sequencing, and investment.
- Develop and lead consumer-first integrated marketing plans and strategies that align brand, product, collab and campaign initiatives to meet company objectives.
- Partner cross-functionally with product, planning, merchandising, creative, media and activations teams to deliver unified GTM plans.
- Deliver the brand marketing calendar driving strategic alignment across seasonal campaigns, product launches, collabs and partnerships, and promotions to drive traffic and revenue.
- Oversee the strategy, concept, positioning and development of seasonal GTM plans and marketing campaigns to drive the brand narrative resulting in increased search and relevance — from concept to launch — orchestrated across paid, owned, and earned channels.
- Collaborate with analytics and insights teams to unlock VOC, consumer-first thinking, measure campaign effectiveness, and ensure ROI goals are met.
- Partner with creative, brand, PR, influencer, media and social teams to ensure alignment across channels and experiences.
- Manage agency and vendor relationships, ensuring execution excellence and demand.
- Lead and mentor a team of marketing professionals, fostering collaboration, innovation, and results-oriented thinking.
- Perform any other reasonable duties for this role as requested by management.