Digital Marketing Analyst
Noble People is a company that specializes in data and analytics, seeking a Digital Marketing Analyst to help clients understand how their marketing drives business results. The role involves producing dashboards, collaborating on audience insights, and implementing data solutions for effective measurement and optimization of media campaigns.
Responsibilities
- Produce and assist with the construction of dashboards, regular campaign reporting, campaign wrap reports, bespoke analyses that help with media strategy and planning
- Collaborate with strategy teams on audience discovery/insights, social listening, and other ad-hoc tasks to provide a lens into brand communications
- Leverage the DIKW (data, information, knowledge, wisdom) framework to provide valuable strategic and analytic outputs into a well-organized, simplified, and consumable package (MS Excel, Apple Keynote, etc.)
- Identify and lead the implementation of data solutions required to enable the effective measurement, reporting, and optimization of media campaigns
- Develop and maintain dashboards in Looker Studio and other visualization platforms, ensuring accuracy, usability, and performance
- Utilize SQL (BigQuery or similar cloud data warehouses) to extract, validate, and analyze marketing performance data
- Manage and optimize data aggregation and ETL workflows (e.g., Improvado, Supermetrics, or similar platforms) to ensure clean and reliable reporting inputs
- Explore and adopt emerging analytics, automation, and AI-assisted tools to improve workflow efficiency, reporting scalability, and analytical output
- Investigate data discrepancies and proactively trace issues to their source to maintain data integrity and reporting accuracy
- Other duties as assigned
Skills
- Bachelor's Degree in statistics, mathematics, or quantitative social sciences preferred
- Familiarity with digital analytics tools (Google Analytics, Adobe Analytics)
- Experience with ad tech reporting tools (Google Ads, Google Campaign Manager, Google DV360)
- Familiarity with data visualization software (Tableau, PowerBI, Looker Studio)
- Basic to intermediate SQL proficiency required; experience with BigQuery or similar cloud data warehouses preferred
- Experience developing and maintaining dashboards in Looker Studio required
- Strong analytical curiosity and a demonstrated ability to validate, question, and reconcile data discrepancies
- The ability to communicate complex topics in simple terms for non-technical audiences
- A desire to educate, being able to communicate complex analysis into simplified language for non-analytical audiences
- Excellent written, verbal, detail-orientation, and presentation skills
- A drive to continuously learn and the capacity to quickly absorb complex subject matters
- Ability to build strong relationships with client and agency team members
- Tolerance for ambiguity; creative problem-solving; a willingness to independently research and collaborate to find solutions when established approaches may not be known
- Bachelor's Degree in statistics, mathematics, or quantitative social sciences preferred
- Basic to intermediate SQL proficiency required; experience with BigQuery or similar cloud data warehouses preferred
- Familiarity with data aggregation and ETL platforms (Improvado, Supermetrics, or similar) preferred
Benefits
- Noble People offers a generous time-off package of 15 vacation days per year, Safe & sick days, Personal and Birthday PTO as well as Summer Fridays, Mental Health & Wellness days, and a Sabbatical Program if you are with the agency for 7 or more years.
- We offer a comprehensive healthcare plan for eligible employees and their families which includes Medical with Telehealth/virtual care options, Dental, Vision, 401K, STD, LTD, Life Insurance
- Lastly, we allow for a cell phone reimbursement, pre-tax commuter benefits, Flexible Spending Account, daily snacks, and much more.
Company Overview
Company H1B Sponsorship