Corporate Social Media Content Production Specialist
Lincoln Financial is a company that helps people confidently plan for their successful future. They are seeking a Corporate Social Media Content Production Specialist who will be responsible for producing engaging, platform-specific content that connects the brand to social conversations and drives audience engagement across various social media platforms.
Responsibilities
- Develop and produce engaging, platform-specific content for Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok, and emerging channels
- Adapt content from existing assets into platform-appropriate formats
- Conceptualize and execute social-first campaigns that align with brand voice and strategy
- Capture and edit vertical video content optimized for Reels, Stories and other social platforms
- Design graphics and visual assets to complement social posts
- Monitor cultural trends and social conversations to ensure content is timely and relevant
- Write compelling, on-brand short form copy for posts across platforms
- Occasionally appear on camera for select social content as needed
- Collaborate with internal teams to amplify key moments and initiatives
- Upload and schedule social media posts via the native platforms and social tools (i.e. Brandwatch)
- Assist in tagging of assets and reporting of social media asset performance
- Travel to capture on-site content to create social media assets
Skills
- 1-3+ Years experience in creating content in a brand, sports or entertainment environment that directly align to the specific responsibilities for this role
- Bachelor's degree or equivalent work experience
- Comprehensive understanding of existing and emerging platforms (Instagram, Facebook, LinkedIn, YouTube, X, Reddit, TikTok)
- Expertise in shooting video in social-first formats and editing videos into final assets
- Experience with video editing software, both designed for social assets and video editing in general (i.e. Capcut, Canva, Adobe Creative Suite)
- Experience in social media tools, such as Brandwatch, Hootsuite, Sprinklr, Yext
- Competent graphic design skills (Adobe Creative Suite or similar)
- Excellent copywriting skills with the ability to craft flawless posts in a fast-paced environment
- Highly motivated, collaborative, and self-starting with a passion for teamwork
- Comfortable appearing on camera for social content
Benefits
- Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
- Leadership development and virtual training opportunities
- PTO/parental leave
- Competitive 401K and employee benefits
- Free financial counseling, health coaching and employee assistance program
- Tuition assistance program
- Work arrangements that work for you
- Effective productivity/technology tools and training
Company Overview