Senior Associate, Brand Partnerships (B2B - Pai...

Overview: Wayfair is seeking a Brand Partnerships Senior Associate (B2B) to support and scale high-impact paid partnerships and lead execution of our Tastemaker Program, Wayfair Professional's affiliate-based partnership initiative. Responsibilities: * Lead end-to-end execution of paid B2B brand partnerships and the Tastemaker affiliate program - from sourcing and negotiation through activation, reporting, and renewal * Recruit, onboard, and scale high-performing partners within priority professional segments (interior designers, trade professionals, hospitality, commercial office, healthcare, education, property managers, and more) * Drive measurable impact across new Wayfair Professional customer acquisition, repeat revenue, vertical growth, revenue efficiency, and margin performance * Manage partner relationships and day-to-day communications to ensure campaigns launch on time, on brand, within budget, and aligned to contractual obligations * Oversee campaign timelines, deliverables, asset approvals, usage rights, invoices, and performance tracking * Collaborate cross-functionally with Media, Creative, PR, Commercial, and Analytics teams to integrate partnerships into broader marketing initiatives * Monitor performance metrics, develop reporting dashboards and recaps, and surface insights and optimization recommendations to senior leadership * Identify and scale new partnership opportunities aligned to business priorities and emerging B2B verticals Qualifications: * 3-5 years of experience in brand partnerships, affiliate marketing, sponsorships, or agency account management * Direct experience working in the affiliate space (brand or agency side required) * Strong understanding of paid partnership structures, performance tracking, and contract terms * Highly organized with the ability to manage multiple workstreams simultaneously * Data-driven mindset with comfort analyzing performance metrics and optimizing campaigns * Experience working cross-functionally in a fast-paced, matrixed environment * Clear, professional communication skills (written and verbal) * Ability to problem-solve, stay flexible, and adapt as business needs evolve * Experience supporting negotiation of paid partnerships or affiliate contracts * The ability to travel ~15% of the time Benefits: * Full health benefits available (Medical, Dental, Vision, HSA/FSA) on day one for eligible employees * No-cost access to 2nd.MD, a virtual expert medical consultation and navigation service * Global Traveler Health Insurance through GeoBlue * 24/7 access to mental, financial, physical and emotional wellbeing support, plus an enhanced offering of therapy and coaching * Automatic enrollment into Basic Life and Accidental Death & Disability Insurance * 401(k) matching with immediate vesting * Paid Parental Leave, Surrogacy & Adoption Reimbursement and Caregiver Services * Tuition Reimbursement * Wayfair Employee Discount * Gym/Fitness Discounts (Wellhub and varying regional memberships) * Exclusive access to thousands of perks & discounts through BenefitHub * Yearly match up to $500 for personal donations made by employees to registered 501(c)(3) nonprofits