Marketing Coordinator, Social Media & Content
Educational Insights is a family-owned company dedicated to bringing learning to life through innovative educational toys. They are seeking a Social Media Marketing Coordinator to drive brand growth by creating high-quality video content and executing social campaigns across various platforms.
Responsibilities
- End-to-End Content Creation: Lead the ideation, production, and post-production of high-frequency video content for TikTok and Instagram
- Strategic Campaign Execution: Plan and launch four major integrated social campaigns within your first six months, ensuring alignment with email marketing and retailer activity
- Community & Influencer Growth: Act as the primary bridge to our creator community, overseeing two quarterly influencer campaigns in collaboration with our agency partners
- Data-Driven Optimization: Perform monthly deep-dives into social insights to move beyond 'vanity metrics' and optimize content for maximum reach and conversion
- Trend Monitoring: Bring three fresh, trend-aligned content ideas to the team weekly to keep the brands at the forefront of the pet industry
Skills
- 1–2 years of experience in social media, influencer/creator programs, or digital marketing with an emphasis on video production
- A portfolio that demonstrates an ability to craft digital stories that capture attention and drive measurable engagement
- Proficiency in Word, Excel, social media management and end-to-end video editing tools
- Strong written and verbal skills with the ability to manage budgets, vendors, and cross-functional tasks effectively
- Bachelor's degree in Marketing or Similar Field
- Experience with Sprout Social, CapCut and Canva
Benefits
- Profit sharing bonus potential
- 401k matching
- A variety of other benefits
Company Overview