Marketing Operations and Campaign Coordinator
Square 9 Softworks is a leading provider of AI-driven intelligent information management solutions. They are seeking a Marketing Operations and Campaign Coordinator responsible for managing systems and processes that power marketing campaigns and lead management, serving as a liaison between Marketing and Sales.
Responsibilities
- Build, launch, and optimize outbound campaigns, nurture sequences, and webinar promotions while managing the marketing email calendar to ensure consistent and strategic communication
- Oversee campaign builds, workflows, lead scoring, and system alignment between HubSpot and Salesforce to ensure accurate tracking and seamless sales handoff
- Manage inbound lead qualification and routing, maintain lead assignment rules, and support Sales with timely follow-up processes and sequence management
- Perform ongoing data hygiene, segmentation, and ZoomInfo list pulls to maintain a clean database and support targeted outbound initiatives
- Build and maintain dashboards to monitor campaign, funnel, and lead performance, providing actionable insights to improve MQL volume, conversion rates, and pipeline contribution
- Coordinate trade show and webinar logistics, including shipping, manage promotional campaigns, and oversee lead capture and post-event follow-up workflows to maximize ROI
Skills
- Four Year College Degree in marketing or business-related focus
- Strong written and verbal communication skills
- Knowledge of Salesforce or HubSpot would be beneficial
- Self-motivated, coachable, and eager to grow in a fast-paced environment
- Experience building marketing campaigns in HubSpot or Salesforce
- Understanding of lead lifecycle management
- Ability to interpret performance data and recommend optimizations
- Familiarity with demand generation strategy
Benefits
- Comprehensive benefits package including medical, dental, vision, and 401(k)
- Generous Paid Time Off plan
- Company Matched 401K
- Ongoing training, development, and career advancement opportunities
- A collaborative and energetic team culture that celebrates innovation and success
Company Overview