[Remote] Performance Marketing Manager I

Note: The job is a remote job and is open to candidates in USA. Scopely is a leading video game and global interactive entertainment company, and they are seeking a Performance Marketing Manager I to join their User Acquisition team. This role focuses on driving player growth and efficiency across various digital marketing channels, managing performance marketing budgets, and optimizing mobile campaigns.

Responsibilities

• Independently manage significant performance marketing budgets across multiple channels to maximize games’ growth and profitability
• Strategize, execute and continually optimize mobile campaigns on every critical mobile platform, including: Meta, Google, TikTok, DSP Networks, SDK Networks, CTV, Influencer marketing, and much more
• Locate, negotiate and develop creative and innovative solutions for acquisition
• Grow and manage marketing partnerships for UA efforts across the globe
• Design and execute A/B & multivariate testing and present results to related teams
• Contribute winning ad creative ideas and run creative testing, working closely with Marketing to execute on breakthrough creative strategies to attract new users
• Work cross-functionally with product, ads, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing
• Be an expert in UA with key knowledge in order to lead a team
• Raise flags for future potential issues that might arise if we continue on course or due to expected changes based on our current methodology
• Proactively source new partners to diversify portfolio
• Ability to present and speak in front of leadership stakeholders from varying functions

Skills

• BA or BS degree, preferably in Economics, Mathematics, Marketing, Communications, Finance, Business Administration or a related field
• 1-3 years of experience in media buying / user acquisition / performance marketing
• A hunger to be at the forefront of the mobile advertising space and the mobile app market
• Creative problem solving acumen, as well as analytical rigor to verify or invalidate assumptions
• Strong analytical skills and attention to detail
• Proven ability to effectively communicate with cross functional teams
• Strong proficiency with Excel required
• Prefer candidates with direct previous experience in mobile user acquisition
• Hands-on experience with Facebook Ads and/or Google Ads is a plus
• Understanding of funnel conversion metrics, retention rates and LTV predictions preferred
• Deep understanding of our data architecture and tech stack, and be able to communicate effectively with data teams
• Looks for external emerging trends
• Ability to self-reflect, take feedback and create a personal improvement plan
• Ability to follow-up on tasks and action items with no or little oversight

Benefits

• Equity
• Bonuses
• Comprehensive benefits package
• Healthcare benefits
• Retirement benefits
• Pet insurance
• Paid holidays
• Paid Scopely free days
• Unlimited paid time off

Company Overview