Marketing Coordinator
Rollins, Inc. is seeking a Marketing Coordinator to join their marketing team. The role involves driving paid search and social campaigns, contributing to strategy and execution, and optimizing customer acquisition efforts across digital channels.
Responsibilities
- Develop, implement, and optimize Google Ad campaigns
- Assist in managing monthly budgets by market
- Analyze and report on campaign performance, providing insights and recommendations for continuous improvement
- Support quality assurance testing to improve pay-per-call programs
- Create compelling ad copy to drive engagement and conversions
- Create and A/B test landing pages
- Plan, create, and execute paid social campaigns including Meta, Nextdoor, and emerging platforms
- Monitor performance and iterate on results
- Support the development of marketing collateral, including swag and point-of-sale materials
- Manage our reputation management platform (Birdeye): onboard new accounts, monitor and respond to reviews within 24 hours, generate monthly reports, monitor NPS and review automations, and serve as the go-to resource for teammates and franchise owners
- Perform various duties as assigned
Skills
- Bachelor's degree in Marketing, Advertising, Business, Communications, or related field
- 1-2 years of experience in marketing, communications, or a related field (Paid Search experience preferred)
- Experience working in an office setting (1-2 years)
- Strong analytical and problem-solving skills, with a metrics-driven mindset
- Strong communication and organizational skills
- Creative, curious, and results-oriented
- Efficient in problem-solving
- Ability to multi-task and meet deadlines
- Excellent writing skills with attention to grammar and punctuation
- Able to work remotely
- Must reside in Charleston, South Carolina
- Remote position with limited travel to Atlanta, GA office
- Team Player: Works well as a member of a group
- Innovative: Consistently introduces new ideas and demonstrates original thinking
- Detail Oriented: Ensures work is accurate and thorough
- Self-Starter: Motivated to take initiative and perform independently
- Loyal: Shows firm and constant support to a cause
- Goal Completion: Inspired to perform well by the completion of tasks
Benefits
- Flexible schedule
Company Overview