Global B2B Marketing Operations Manager
Reporting & Location
- Report to: Senior B2B Marketing Director
- Location preferred: Singapore, India, Indonesia, Malaysia, Vietnam
About Us
ELSA is a global leader in AI‑powered English communication training, dedicated to transforming how people learn and speak English with confidence. Founded in 2016 and headquartered in San Francisco, we operate across the U.S., Vietnam, Portugal, Indonesia, Brazil and Japan. Powered by proprietary speech‑recognition technology and generative AI, ELSA delivers real‑time, hyper‑personalized feedback to help learners improve pronunciation, fluency, and overall communication effectiveness. With over 50 million learners and 1 billion hours of anonymized speech data, ELSA’s depth of language training intelligence is unmatched in the industry. Our B2B flagship platforms ELSA Enterprise and ELSA Schools empower organizations and educational institutions to elevate communication capabilities and unlock personal and professional opportunities for their people. We design engaging, bite‑sized learning experiences that adapt to each learner’s goals and context, ensuring measurable improvement and lasting confidence. Our vision is to become the global standard for real‑time English communication training, enabling 1.5 billion language learners worldwide to speak clearly, be understood, and share their stories with the world. Backed by world‑class investors including Google’s Gradient Ventures, Monks Hill Ventures, and SOSV, ELSA has been recognized among the top global AI innovators:
- Forbes Top 4 Companies Using AI to Transform the World
- Research Sniper Top 5 Best AI Apps
- ASU+GSV EdTech 150
- CB Insights Top 100 AI Companies
Join us in shaping the future of language learning and empowering millions to unlock opportunity through confident communication. Role Summary We’re looking for a Marketing Operations Manager who thrives in high‑velocity, multi‑product B2B environments. You’ll be the glue between campaigns, data, and reporting, owning the marketing‑side execution of tools, workflows, and insights that help drive pipeline and revenue. You will collaborate closely with Revenue Operations, especially around tooling, attribution, routing logic, and dashboards. Your focus is on execution, reporting, QA, and optimization.
Key Responsibilities
- Optimize our marketing tech stack (primarily HubSpot + integrations with GA4, paid channels and other GTM and AI tools)
- Collaborate on lead routing QA and scoring feedback loops (you are the QA and feedback voice for Marketing)
- Partner with demand gen and content to ensure clean campaign execution, accurate tracking (e.g. UTMs), data consistency, form/ landing page testing and lead attribution
- Implement and optimize AI‑powered marketing workflows (e.g., auto‑segmentation, enrichment, campaign QA, chatbot prompts, reporting assistants)
- Build and maintain marketing‑specific dashboards for campaign performance and tactical reporting (funnel performance, CAC, channel ROI)
- Own marketing‑side attribution insights and campaign‑level reporting
- Ensure data hygiene for marketing‑specific use cases, including list segmentation, and enrichment triggers
- Collaborate with Revenue Operations when vetting new tools, but focus on marketing execution and adoption
- Ensure data hygiene and compliance across regions (e.g., GDPR, local privacy laws)
What Success Looks Like
- Faster campaign launches with clean data and tracking and automated reporting
- Tracking works across channels
- Clear attribution models and insights trusted by marketing and sales
- Reduced manual effort through smart automation and AI assistants
- Improved campaign conversion rates
What You Will Have
- 5+ years in B2B marketing ops or MarTech roles
- Deep expertise with HubSpot Marketing Hub or similar (required), GA4, Looker Studio
- Comfort with AI‑enhanced workflows, even if still learning (e.g., ChatGPT, Zapier AI, n8n, Copy.ai, or similar)
- Strong analytical mindset: comfortable with funnel math, attribution logic, and ROI modeling
- Comfort working in partnership with RevOps/System Architects on routing, attribution, and dashboards
- Organized, detail‑obsessed, and fluent in tactical campaign execution
- Bonus: experience supporting global SaaS teams or multi‑region campaign execution
What We Offer
- Flexible work setup: Remote‑first for Singapore, India, Indonesia, Malaysia; hybrid model for Vietnam.
- Comprehensive employee well‑being benefits.
- Free ELSA Premium courses to polish your language skills
- Collaborative, international team culture.
- Opportunity to contribute to a fast‑growing, well‑funded Silicon Valley startup with global impact.
Apply tot his job Apply To this Job