Enterprise Growth Marketing Manager
About the position Discovery Education is seeking a strategic, data-driven Enterprise Growth Marketing Manager to drive revenue growth across our enterprise account portfolio, including strategic, statewide, and large district partners. This role owns the development and execution of enterprise-level Account-Based Marketing (ABM) and digital growth strategies that directly contribute to pipeline generation, expansion revenue, cross-sell, and retention. Success in this position will be measured primarily by pipeline contribution and overall revenue impact. The ideal candidate is a hands-on marketing strategist who not only defines enterprise growth strategy but also drives execution of campaigns, programs, and account initiatives from concept through launch and optimization. This individual serves as a trusted advisor to sales, bringing data-driven insights, strategic clarity, and marketing execution excellence to complex enterprise accounts.
Responsibilities
- Develop and execute integrated marketing strategies that drive pipeline creation, expansion, and cross-sell within the enterprise segment.
- Translate revenue priorities into focused, measurable marketing plans aligned to account lifecycle and growth opportunities.
- Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts; develop value narratives tied to statewide initiatives.
- Lead and execute multi-channel ABM and digital marketing programs that engage enterprise K-12 district decision makers.
- Own day-to-day campaign build, launch, and optimization using pipeline and performance insights to maximize revenue impact.
- Provide strategic content direction and messaging frameworks for priority state and district opportunities.
- Serve as a consultative marketing partner to enterprise sales leaders, aligning on priorities, KPIs, and growth strategy.
- Support executive engagements and strategically aligned events including roundtables and industry briefings.
- Align marketing strategy with state and district-level priorities, funding initiatives, and policy contexts.
- Develop messaging frameworks and value narratives tied to statewide initiatives and multi-stakeholder ecosystems.
- Provide strategic content direction for priority state and district opportunities.
- Define and track KPIs tied to pipeline generation, expansion revenue, and retention; build simple dashboards or reports as needed.
- Synthesize results and recommend next actions to leadership; document learnings to improve future programs.
Requirements
- 5+ years of B2B marketing experience with success in ABM and digital roles, demonstrating measurable pipeline and revenue impact.
- Hands-on expertise with marketing automation and CRM (e.g., Marketo or equivalent and Salesforce), ABM platform (e.g., 6sense), and sales enablement tools (e.g., Seismic).
- Strong analytical and strategic thinking skills with the ability to translate performance data into clear, actionable recommendations.
- Proven experience partnering with senior sales leaders to shape account strategy and influence growth outcomes.
- Comfort supporting executive-facing engagements and strategically aligned events.
- EdTech or education-sector experience; familiarity with state funding cycles, procurement processes, and policy landscapes.
- Experience operating in a fast-paced, matrixed environment with concurrent priorities.
- Strong storytelling skills; ability to tailor messaging and value propositions for priority accounts.
- Legal authorization to work in the United States.
Benefits
- Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams.
- Being a part of our team means we partner together to achieve mutual goals.
- To this end, Discovery Education offers a robust and comprehensive insurance package.
- Along with traditional insurance offerings, our inclusive offerings center around:
- Career Development Ownership - Be the driver of your success!
- Continuing Education AND Tuition Reimbursement Programs
- Mentorship program and collaboration with veteran leaders
- Constant opportunities for cross-functional training and skill building
- Uncapped career growth
- Team Member Wellness – When you feel great, you do great work!
- Leave for life’s moments including 7 recognized holidays
- Take PTO without the vacation guilt
- Up to 12 weeks of Paid Parental Leave
- Annual Winter Holiday Break (typically the last week of December)
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