Marketing Consultant, Family by Co

This is a fully remote, contract-to-hire position that will report directly to our Co-Founder/interim CMO. While exact responsibilities may flex week-over-week, in this role, you will: Collaborate with team and contractors to execute cross-channel marketing strategies — from planning, to content capture/creation, to copywriting, execution and posting — across Family by Co marketing channels, including:

• Organic social - create and publish social content for our Family by co channels according to our content pillars; draft biweekly briefs for video content creators; community management
• Paid media (social and SEM) - support efforts to experiment, iterate, and track ads to raise awareness among intended parents
• Email - create and optimize segmented drip campaigns for intended parents
• Site content - project manage development of several articles per month for the Family by Co site; with an SEO-first approach — including briefing, editing, routing for approvals, and publishing
• Clinic marketing - collaborate with BD partners to build out Cofertility’s preferred clinic network, forging clinic partnerships and acquiring members with effective marketing collateral
• Partnerships - engage cross-functionally with other teams on IP acquisition partnerships (events, conferences, media partners) and expected lead generation
• Influencer marketing - identifying influencers in the family-building space (LGBTQ+ and infertility) who have used egg donors; managing these relationships, crafting content agreements, and reporting
• Ideate and execute on other creative ways to get in front of intended parents seeking an egg donor
• If desired, participate in various strategic meetings with leadership and rest of team
• Take a results-driven approach, with regular pulse checks and weekly metrics reporting on campaign performance, intended parent leads, and community engagement
• Communicate with team members asynchronously via Slack
• Keep a finger on the pulse of cultural trends among our intended parents demographics and keeping the team in-the-know

NOTE: As with any startup, our needs change on a regular basis and the responsibilities above may shift based on our overarching goals of managing the Family by Co brand and recruiting intended parents to our platform. Who we’re looking for As a mission-driven company, we thrive on the energy of our teammates. You should be inspired by our mission of changing the world of family planning and ready to empower women to own their fertility timeline. You’re a collaborative leader and experienced problem solver who is excited to bring your marketing expertise to a seed-stage company and grow our programs. You are:

• A fast mover with an entrepreneurial energy and an analytical mind, eager to experiment and build from the ground up
• Knowledgeable of the fertility and family-building space, with familiarity in marketing within women’s health, fertility, and/or LGBTQ+ verticals
• Highly engaged in social media and content creation, with additional experience in paid media (social, search, and more)
• Someone with a creative eye — you know what creates engaging content, and you’re able to capture or create it
• A results-driven executor, always keeping KPIs top of mind
• A self-starter who is not afraid to learn new things to build your skillset
• A team player with a “no problem is too small” attitude
• A strong communicator who thrives working cross-functionally in a remote-first environment
• Proficient in Canva, Mailchimp (or similar platform) and Google Suite (Sheets and Slides), with Notion experience a plus

Please be prepared to share examples of marketing campaigns you have worked on for other brands, particularly that have had a strong social and/or paid media component. Timeframe: 40 hours per week for 16 weeks, with potential opportunity to convert to full-time hire Apply tot his job Apply To this Job