Email Marketing Manager (Hybrid from NY)
About the position This is a hybrid role with three weeks per month onsite (Mon. – Thurs.). The fourth week is fully remote. The Email Marketing Manager will lead our Email & SMS marketing efforts and drive customer engagement, retention, and revenue growth. This role will be responsible for developing and executing Email & SMS marketing strategy, managing the calendar, and collaborating with creative teams to deliver high-impact campaigns.
Responsibilities
- Develop and maintain a comprehensive Email & SMS marketing calendar, ensuring alignment with key business initiatives, promotions, product launches, brand stories and seasonal trends.
- Develop comprehensive campaign briefs for all email/sms campaigns and submit to creative for execution.
- Develop email template library to improve operational efficiency and optimize email performance.
- Measure template performance and update template library accordingly.
- Select appropriate email templates and provide clear, strategic briefs to the creative team to develop compelling email designs and copy.
- Own email & sms segmentation strategy and segment selection for every campaign.
- Improve project management and process with cross functional partners.
- Partner with retail to develop holistic retail marketing strategy for the email channel.
- Own all linking strategy, merchandising and execution.
- Own campaign QA to ensure all content is accurate, links are correct and content is customer ready.
- Own relationships with licensing partners and develop strategies to support licensing goals.
- Develop and implement advanced personalization strategies, including dynamic content, behavior-based dyanic content, and tailored product recommendations.
- Utilize segmentation techniques to Remotara customers by demographics, purchase history, browsing behavior, and lifecycle stage.
- Partner with Consumer Insights team on opportunities to enhance audiences with 1 st , 2 nd and 3 rd party data.
- Drive engagement by creating emails and SMS messages that feel personal and relevant to individual customer needs.
- Collaborate with analytics and data teams to enhance audience targeting, leveraging data insights to continually refine personalization efforts.
- Own the strategy, process and timelines for partnership with Integrated Marketing and Creative teams to submit comprehensive creative briefs for campaign assets.
- Ensure that creative assets align with campaign goals and timelines.
- Collaborate with Merchandising and Planning teams on product selection and pricing for emails.
- Oversee Email Marketing Specialist’s maintenance of all ongoing and upcoming sales and promotions.
- Own the deployment and consistency of UTM parameters across all campaigns.
- Partner with Data Science to ensure UTM parameters are accurately captured in Adobe.
- Own the development and maintenance of campaign metadata sheets.
- Own weekly email + sms recap deck to be delivered every Monday.
- Provide monthly reporting on send volume and unsubscribe rate to Director of Retention Marketing with insights on improvements or callouts on burn rate.
- Oversee development of post campaign launch recaps for key brand initiatives.
- Provide reporting to copy team to ensure SL/PH’s drive optimal open rates.
- Partner with Data Science and Data Engineering teams of the development of dashboards in data visualization tools that combine engagement and performance metrics.
- Attend regularly scheduled meetings with vendors to understand channel performance and develop strategies.
- Partner with email & SMS platform vendors to adopt best practices and improve performance.
- Own the strategy, development, timeline and execution of A/B testing roadmap.
- Oversee the set up, QA and execution of A/B tests.
- Conduct post test analysis, providing insights and next steps, oversee the development of recap decks.
- Partner with cross functional partners A/B test ideation and scheduling within testing roadmap.
- Submit A/B test requests to creative team.
- Write all SMS copy.
- Monitor and analyze key performance metrics, such as open rates, click-through rates, and conversion rates, to assess campaign effectiveness.
- Leverage analytics to refine audience segmentation, content strategies, and targeting approaches.
- Prepare and present performance reports to senior leadership, identifying opportunities for growth and improvement.
- Stay up to date with the latest email marketing trends, technologies, and regulations (e.g., GDPR, CAN-SPAM).
- Identify and implement new tools and platforms to enhance automation, personalization, and reporting capabilities.
- Ensure compliance with global email marketing laws and privacy standards.
- Create and manage promo codes for sales events, ensuring they are correctly applied across platforms and promotions.
- Test promo codes for functionality and troubleshoot any issues that arise during the promotion period.
- Upload updated pricing files for promotions and sales events, en
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